Are you a small business owner or executive?
If so, I bet you are either a member of your local chamber or have considered joining. You may have asked yourself if your chamber offers you benefits that are keeping up with technology.
Here are 12 benefits you should be receiving if you are active in your local social media savvy chamber of commerce.
Disclaimer: Some of these benefits are widely available today. Others will be offered by your chamber tomorrow.12 Most Worthy Ways Chambers Provide Value Through Social Media – Article by Frank J. Kenny
1. Building relationships
When you join a chamber you are sure to be invited to the business breakfasts, luncheons, and dinners. The value of face-to-face networking opportunities is priceless. But so are the online relationships that the chamber facilitates for you through social media. Your social media savvy chamber is the communications hub of your community. Your visibility in the community and the quality and quantity of your local relationships should increase dramatically from the chamber’s social media activities.
2. Member marketing
Who in your community doesn’t do business with at least one chamber member? Between the grocery stores, hardware stores, banks, credit unions, plumbers and non-profits, everyone in a community has a relationship with at least one member. Your chamber should use this reach into the community to promote your business far and wide. Stay top of mind with the chamber staff by re-sharing their posts and the posts of fellow members. The reality of life is that you must first give to get. Take a proactive approach of using social media to benefit your fellow members and they will reciprocate.
3. Learning center
Need some social media and technology training? Your chamber should be a prime resource, helping you to take advantage of the social media revolution. Attend their classes on SEO, social media, and Internet marketing. These classes should be both live and in-person and through webinars and recorded video. They should fit your schedule rather than you accommodating theirs. If you would prefer to learn about the chamber’s social media solutions for your business, you should be able to view the webinar recording on Sunday night after the kids are put to bed.
4. Digital solution center
Are all the technological and marketing changes leaving you confused or anxious? Your chamber of commerce should act as a digital resource for you. Need reputation management or help with online reviews and comments? Your chamber can help with that. Need to implement a text messaging campaign. The chamber has a partner. Need a YouTube video created, edited, and uploaded? Call the chamber and they can help get that done for you.
Frank J. Kenny is the leading authority on social media for Chambers, and their members, in the Chamber of Commerce industry. As faculty for the U.S. Chamber’s Institute for Organization Management (IOM) Frank instructs on C460 – Integrating Strategic Technology Solutions and E161 – Technology Tools and Trends. Complete details on Frank’s speaking, consulting and social media solutions for chambers, as well as his book, The 7 Secret Laws of Society, Social Media Essentials and Strategies for Chambers and Associations can be found at http://FrankJKenny.com/.