Chambers, Don’t Drive People Away at the Top of the Funnel

by Frank J. Kenny

Chamber Pros Insider Tip #71

Good Thursday to you.

Do you drink tea? I find I don’t drink nearly as much in the middle of summer but every once in a while, mostly when I am doing research or writing, I like a hot cup.

When I have a soar throat from speaking, I drink “Throat Coat” tea.

It’s good and really works. You might want to try it if you have a full day of meetings and want to protect your speaking voice. 

On to today’s tip.

You may have heard me say it before. Nobody is on social media to be sold to. 

They are on Facebook, Twitter, Pinterest, etc. to learn, to engage with friends and family, maybe to laugh or be inspired. 

To be pitched? Not so much.

Matter of fact, if you do pitch at the top of the funnel, people will unfriend you or unlike your page.

You lose them before you even hardly get to know them, or they you.

So what are you to do?

Segment your audience into those more ready to be pitched versus those that are just getting a feel for you.

I know. I know. Segmenting is hard. I know you don’t have the expensive digital marketing software like Hubspot and InfusionSoft. 

I have two Tips for you today that will make segmenting easier and more effective than what you are probably doing now.

The Rest of This Tip is Members-only

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