Check Out These Chambers Using Video - Chamber Professionals Community

Check Out These Chambers Using Video

by Christina Green

According to ComScore, 89 million people in the United States will watch 1.2 billion online videos today (and yes, that’s a “b” for billion). Is your chamber going to be among those watched?

Here are a few fun, inviting videos that fellow chambers put together and several tips following each on what makes them successful.

Bradford, PA – Happy

http://youtu.be/e0mkGcJoXQU

Keys to a Successful Chamber Video:

 

  • Choose a song that is memorable and gets the toes tapping. It should have wide appeal.
  • Feature people enjoying themselves in a natural way. Don’t make it look forced.
  • Get a cross section of your town – young and old, business and fun.
  • Use well know backdrops, which entices locals to watch to see what they recognize in the background.

 

Here’s another chamber that used the same song but a different angle. This one featuring their staff and why they’re “happy.”

Manatee Chamber of Commerce – Happy Staff

In this video by the Manatee Chamber of Commerce, you’ll notice:

  • A fun-loving group of people.
  • Appreciation for their members expressed.
  • Several shots inside and outside of the chamber/economic development council.
  • A staff that is enjoying themselves (makes you want to be a part of what they’re doing.)

Both of these videos prove you don’t need to spend a lot of money filming and producing a chamber video. It can be done with very little scripting and a group that’s happy to be affiliated with your chamber, whether that means including members/member businesses, your staff, or a mixture of both.

Sumter Chamber of Commerce Animation

Warning: it may feel like Ground Hog Day for some of you to watch this exchange.

If you have a script but don’t feel like doing your own acting, this is an inexpensive (aka free) way to get your message across using video with a company called XtraNormal.

  • This video is educational and speaks to the most commonly asked questions or comments.
  • Members and staff can both identify with it.
  • It was free (not including the time it took to script and arrange it).

 

My favorite part:

Business owner: I joined a chamber of commerce in another town but I did not get anything out of it.

Chamber professional: …did you network at events?

Business owner: No.

CP:  Did you have a grand opening or sponsor an event?

BO: No.

CP: Did you even read the newsletter?

BO: No.

Sound familiar?

 

Guest post by Christina Green

 
 
  Get the Secret to Growing Your Chamber