Are you ready to take technology at your chamber to the next level with gamification and Social CRM?
In this, the 16th edition of the Chamber Focus Show, we discuss advanced technological concepts that help chambers (and other organizations) with membership growth, retention, non-dues revenue, and more.
Our special guest was Christina Smith, Director of Content and Client Marketing, from YourMembership.com.
Gamification concepts discussed include:
- Game theory as it relates to membership organizations
- Having your members understand and embrace simple gamification concepts like “Leveling up”.
- Badges for the members when they accomplish some task or perform some action (like attending a luncheon)
- Other elements of gamification that YourMembership already has incorporated into their product or has plans to.
We also discussed Social CRM from the chamber perspective. YourMembership has integrated social into all aspects of their software including a membership group/community. Hear how Social CRM surfaces information that can be used to retain more members.
Gamification and Social CRM for Chambers
You can also download the Show and listen as you drive or workout – MP3
Participants in this edition of the Chamber Focus Show include: Greg Durocher, Jay Handler, Kelvin Schipper, Val and Cal, Mark Sturdevant, Walter Lambert IV, and Beth Bridges. All of these chamber professionals can be found in this Google+ Circle.
For additional free resources visit http://FrankJKenny.com
Are you a chamber professional? Join the Chamber Professional’s Group on Facebook at https://www.facebook.com/groups/ChamberOfCommerce/
Disclosure: Neither Christina Smith nor YourMembership.com paid to be on the Chamber Focus Show. The interview is purely information, empowering chamber professionals with insights and relationships.
Comment below on how your organization is employing, or plans to employ, gamification or Social CRM.
