2012 Social Media Survey

Executive Report

Recently we conducted our annual Social Media Survey to discover current challenges business owners and organizations share in their day-to-day use of social media. A significant number of small and medium businesses (SMBs) and several dozen business associations, such as chambers of commerce, responded to our invite to participate over a period of several weeks.

In addition to our online survey, we conducted interviews with select respondents and clients.

The goal of this FREE 17 page executive report is to share the common findings of the survey and provide access to solutions.

Press Release

Immediate Release

Bainbridge Island Chamber Names New President/CEO

Frank J. Kenny Retained to Conduct Nationwide Search and Acts as Interim President/CEO

Bainbridge Island, WA 12-15-2011 – Experienced Chamber of Commerce professional Rex Oliver was named yesterday as the new President/CEO of the Bainbridge Island Chamber of Commerce. Mr. Oliver was formerly the President/CEO of the Murrieta California Chamber, a position he held for 10 years. While with the Murrieta Chamber he served as the President of the Southern California Association of Chamber of Commerce Executives (SCACCE) and sat on the board of the Western Association of Chamber Executives (W.A.C.E.).

According to Jeff Waite, Chairman of the Board of the Bainbridge Island Chamber, “We are very excited to have Rex aboard. He brings a wealth of chamber experience and talents to our Island and region. He will work closely with our partners and members as we focus on our core competencies of creating a strong sustainable local economy through promoting the community, providing networking opportunities, representing the interests of business with government, and promoting sustainable business practices.”

Mr. Oliver was introduced to the Bainbridge Island Community last night at a special event that included such dignitaries as Trudi Inslee, wife of gubernatorial candidate Jay Inslee, Dr. David Mitchell, President of Olympic College, John Powers, Executive Director of the Kitsap Economic Development Alliance, and more than 100 other community leaders.

The recruiting process was a multi-month project that included the engagement of Chamber of Commerce consultant, Frank J. Kenny. Mr. Kenny acted as interim director of the chamber while also facilitating board retreats, creation of the job description, performing the national search, and negotiations. “The board of directors looked at this time as an opportunity for organizational growth and change. I am honored to have been involved in helping this long-established business association work through the process of establishing a vision and then recruiting a chamber professional of national prominence that will help them see it come to fruition”, Mr. Kenny said.

The recruitment team, which consisted of board members, the executive committee, and Mr. Kenny employed the services of the American Chamber of Commerce Executives (ACCE), Western Association of Chamber Executives (W.A.C.E.), and Washington Chamber of Commerce Executives (WCCE) in the candidate search. Steve Snyder, Vice President of W.A.C.E. wrote to say, “Just a short note to congratulate you and the Bainbridge Island Chamber on hiring Rex Oliver from Murrieta CA. I was glad to see the chamber hire a chamber professional. I am confident that Rex will do a great job for the chamber. I am glad that W.A.C.E. was able to provide assistance in this process.”

Chairman of the Board Jeff Waite can be reach at jw@parfittway.com. Frank J. Kenny can be contacted at http://FrankJKenny.com or Frank@FrankJKenny.com.
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Recent social media marketing news

Social Media Marketing is critical to your small business or business association.

If you are looking for social media marketing consulting, social media marketing training, a social media marketing speaker, or simply want to discuss your social media marketing efforts with an expert, contact Frank@FrankJKenny.com.

FOR IMMEDIATE RELEASE: 8-10-2011                       Contact: Amy Malo 202-463-5951

Frank J. Kenny Served as Faculty Member at

U.S. Chamber’s Institute for Organization Management

A Four-Year Leadership Training Produced by the U.S. Chamber of Commerce

Longview, WA—Frank J. Kenny, owner of Frank J. Kenny Speaks, Writes, Coaches, LLC, recently served as a faculty member at Institute for Organization Management (Institute), an intensive week-long nonprofit leadership training program held in July at Loyola Marymount University in Los Angeles, California.

Since 1921, Institute has attracted association and chamber professionals from across the country to its five university sites. During the four-years, most Institute participants attend the one-week sessions at the same site, building valuable relationships with others in the industry. Through a combination of required courses and electives, Institute participants are able to enhance their own organizational management skills and add new fuel to their organizations, making them run more efficiently and effectively.

Institute’s faculty members come from varied backgrounds within the nonprofit industry, all with a commitment to providing the best education for chamber and association professionals. The faculty plays a pivotal role throughout the week, providing instruction and sharing resources in targeted courses such as Creating a Digital Strategy and Technology Tools and Trends. Many Institute faculty members continue to offer their guidance to students and their organizations throughout the year.

“Institute’s faculty members are truly the experts in their respective fields,” said Raymond P. Towle, IOM, CAE, the U.S. Chamber’s vice president of Institute for Organization Management. “These individuals each bring a wealth of knowledge and experience to the Institute classroom that is unparalleled in nonprofit management.”
Institute is a 501(c) (3) affiliate of the U.S. Chamber of Commerce and is the premier nonprofit professional development program for association and chamber professionals, fostering individual growth through interactive learning and networking opportunities.

The U.S. Chamber of Commerce is the world’s largest business federation representing more than 3 million businesses and organizations of every size, sector, and region.

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Frank J. Kenny in the news:

New Social Media Marketing Book for Small Business and Associations

Vancouver, WA 5-18-2011 – After seven months of in-the-field research and writing, Frank J. Kenny has released a new book, The 7 Secret Laws of Society, Social Media Essentials and Strategies for Small Business and Associations.

The 7 Secret Laws of Society on Social Media Marketing

The 170 page, 15 chapter manuscript is being release both as a standard book and as a free digitally downloadable e-book. Distribution is through the largest technology firm in the chamber of commerce industry, ChamberMaster. Small business owners and association executives can also obtain the associated Social Media Marketing Guidebook, consulting packages, and an audio version of the text. Step by step coaching and webinar training are also available.

Topics covered in the book include growing your business by setting and measuring your social media marketing goals, breaking through the clutter by telling your social media marketing story to the right target market, building your business and personal brand, listening, engaging, and providing value. There is a bonus section with 27 social media marketing strategies. The 7 Secret Laws of Society are also divulged and explained.

Frank J. Kenny is embarking on a social media marketing speaking tour immediately following the release. He is scheduled to speak in his home area of Oregon and Washington State before beginning the tour. His presentations are available for small business and association audiences in full day, 1/2 day, breakout, and customized keynote.

Frank J. Kenny is an industry thought leader on small business and business association growth strategies, especially through new media marketing. In addition to his recently completed speaking tour, which included instructing more than 150 business associations on social media strategies, he has taught entrepreneurs and executives internationally. Frank is on the faculty of the U.S. Chamber of Commerce Institute of Organization Management (IOM) program and has instructed on social media marketing through the American Chamber of Commerce Executives (ACCE) and the Western Association of Chamber Executives (W.A.C.E.).

Frank J. Kenny can be contacted at http://FrankJKenny.com or Frank@FrankJKenny.com.

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Frank J. Kenny to Teach Social Media Marketing and Technology Classes for the U.S. Chamber of Commerce Institute of Organization Management (IOM) Program

Vancouver, WA 5-24-2011 – Frank J. Kenny will be teaching two social media marketing courses this July in Los Angeles for the Institute of Organization Management (IOM) program. Both revolve around helping chambers and associations to utilize the latest in social media marketing and technology for reaching their goals and objectives.

The first class, Technology Trends and Tools, helps the students stay abreast of the latest web based communications to effectively and efficiently grab the attention and esteem of the members. Topics covered will include social media marketing, social networking, and the latest web tools.

The second class, Integrating a Digital Strategy, is all about helping association leaders  create a strategy and technology plan. Learning objectives include: creating a technology plan and budget, weighing the costs and benefits, and using social media for brand advocacy.

Frank J. Kenny is an industry thought leader in social media marketing for business associations and small business. He is an author, consultant, public speaker and former Chamber of Commerce President/CEO. His new book, The 7 Secret Laws of Society, Social Media Essentials and Strategies for Small Business and Associations is available as a free digital download.

Institute for Organization Management is an adult education and professional development program of the U.S. Chamber of Commerce for those in the association, chamber of commerce, and other related nonprofit industries. Since 1921, Institute has educated hundreds of thousands of past, current, and future nonprofit leaders from across the country, making it one of oldest and best regarded adult education programs in nonprofit management.

The Institute program was designed to enhance individual performance, elevate professional standards, and recognize association, chamber of commerce, and other nonprofit professionals who demonstrate the knowledge essential to the practice of nonprofit management.

Frank J. Kenny can be contacted at http://FrankJKenny.com or Frank@FrankJKenny.com.

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Author, Speaker, and Social Media Authority Frank J. Kenny Has Accepted an Invitation from the Washington Chamber of Commerce Executives (WCCE) to Instruct on Social Media Marketing for Chambers and Associations

Vancouver, WA 5-19-2011 – As the leading professional development organization for chamber executives in Washington State, WCCE brings in experts from around the country to instruct on chamber trends and essentials. Social media marketing is clearly a trend for the chamber industry and the businesses they serve.

WCCE

After seven months of in-the-field research and writing, Frank J. Kenny, a former chamber of commerce President/CEO, has released a new book, The 7 Secret Laws of Society, Social Media Essentials and Strategies for Small Business and Associations. His first full day presentation, based on the book, will be on June 8^th in Kirkland, WA. Frank will present again on June 9^th. Registration for the training can be made through http://www.wcce.org/

Topics covered in the presentation will include: Growing your chamber by telling the correct social media marketing story, engaging the right target market, retaining members through relationships, building your chamber’s social media brand, setting and measuring your chamber’s social media goals, listening, promoting, and providing member value. The 7 Secret Laws of Society are also divulged and explained.

The mission of WCCE is to advance chambers of commerce by connecting chamber professionals to the information and resources they need to succeed through education, coordination and facilitation. Their vision is developing high achieving chamber professionals across Washington State.

Frank J. Kenny is an industry thought leader on small business and business association growth strategies, especially through new media. In addition to his recently completed speaking tour, which included instructing more than 150 business associations on social media strategies, he has taught entrepreneurs and executives internationally. Frank is on the faculty of the U.S. Chamber of Commerce Institute of Organization Management (IOM) program and has instructed on social media marketing through the American Chamber of Commerce Executives (ACCE) and the Western Association of Chamber Executives (W.A.C.E.).

Frank is embarking on a speaking tour immediately following the presentation. He is scheduled to speak in his home area of Oregon and Washington State before beginning the tour. His presentations are available for small business and association audiences in full day, 1/2 day, breakout, and customized keynote.

Frank J. Kenny can be contacted at http://FrankJKenny.com or Frank@FrankJKenny.com.

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Author, Speaker, and Social Media Marketing Authority Frank J. Kenny to Instruct on Social Media Marketing at the Hermiston, Oregon Chamber

Vancouver, WA 5-19-2011 – After seven months of in-the-field research and writing, Frank J. Kenny, a former chamber of commerce President/CEO, has released a new book, The 7 Secret Laws of Society, Social Media Essentials and Strategies for Small Business and Associations. His first strategy session presentation, based on the book, will be on May 24 in Hermiston, Oregon. Registration for the training can be made through http://hermistonchamber.com/

Topics covered in the presentation will include: Telling your business’ story through social media, the essentials of social media, and social media strategies for small business. The 7 Secret Laws of Society will also divulged and explained.

Frank J. Kenny is an industry thought leader on small business and business association growth strategies, especially through new media. In addition to his recently completed speaking tour, which included instructing more than 150 business associations on social media strategies, he has taught entrepreneurs and executives internationally. Frank is on the faculty of the U.S. Chamber of Commerce Institute of Organization Management (IOM) program and has instructed on social media marketing through the American Chamber of Commerce Executives (ACCE) and the Western Association of Chamber Executives (W.A.C.E.).

Frank is embarking on a speaking tour immediately following the presentation. He is scheduled to speak in his home area of Oregon and Washington State before beginning the tour. His presentations are available for small business and association audiences in full day, 1/2 day, breakout, and customized keynote.

Frank J. Kenny can be contacted at http://FrankJKenny.com or Frank@FrankJKenny.com.

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Author, Speaker, and Social Media Authority Frank J. Kenny to Speak on Social Media Marketing for Small Business at a West Sound Technology Alliance (WSTA) Event

Vancouver, WA 5-19-2011 – After seven months of in-the-field research and writing, Frank J. Kenny, a former chamber of commerce President/CEO, has released a new book, The 7 Secret Laws of Society, Social Media Essentials and Strategies for Small Business and Associations. His presentation to the WSTA will be based on the book.

Topics covered in the presentation will include: Telling your business’ story through social media, personal and business branding, choosing the right target market and niche, goal setting and measuring progress, the essentials of social media, and social media strategies for small business. The 7 Secret Laws of Society will also divulged and explained. He will appear on June 16^th at 10315 Silverdale Way – Hale’s Alehouse, Kitsap Mall Silverdale, WA 98383. Registration for the presentation can be made through http://westsoundtechnology.org/

West Sound Technology Association (WSTA) is a non-profit, tax exempt 501c(3) educational organization dedicated to increasing public awareness of issues affecting technology professionals, improving education through the effective integration of technology, increasing skills and the availability of opportunities for technology professionals, and enhancing cooperation between business, community, and educational leaders for the adoption of technology as a tool to stimulate economic development.

Frank J. Kenny is an industry thought leader on small business and business association growth strategies, especially through new media. In addition to his recently completed social media marketing speaking tour, which included instructing more than 150 business associations on social media strategies, he has taught entrepreneurs and executives internationally. Frank is on the faculty of the U.S. Chamber of Commerce Institute of Organization Management (IOM) program and has instructed on social media marketing through the American Chamber of Commerce Executives (ACCE) and the Western Association of Chamber Executives (W.A.C.E.).

Frank is embarking on a speaking tour immediately following the presentation. He is scheduled to speak in his home area of Oregon and Washington State before beginning the tour. His presentations are available for small business and association audiences in full day, 1/2 day, breakout, and customized keynote.

Frank J. Kenny can be contacted at http://FrankJKenny.com or Frank@FrankJKenny.com.

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Not for immediate release

U.S. Chamber of Commerce Institute of Organization Management (IOM) Program Names Frank J. Kenny as Who’s Who Faculty Member

Vancouver, WA 5-24-2011 – Frank J. Kenny will be teaching two social media marketing courses this July in Los Angeles for the Institute of Organization Management (IOM) program. Both revolve around helping chambers and associations to utilize social media marketing in reaching their goals and objectives.

As part of being featured, Mr. Kenny was asked, “What is your favorite course to teach at Institute and why? In your free time, what do you do for fun? What is your proudest accomplishment? If you could meet anyone in the world, who would it be and why?” Answers to these questions and Mr. Kenny’s profile can be found at http://institute.uschamber.com/whos-who/faculty.

Frank J. Kenny is an industry thought leader in social media marketing for business associations and small business. He is an author, consultant, public speaker and former Chamber of Commerce President/CEO. The first course he will be teaching is Technology Trends and Tools. The second course is integrating a Digital Strategy

Institute for Organization Management is an adult education and professional development program of the U.S. Chamber of Commerce for those in the association, chamber of commerce, and other related nonprofit industries. Since 1921, Institute has educated hundreds of thousands of past, current, and future nonprofit leaders from across the country, making it one of oldest and best regarded adult education programs in nonprofit management.

The Institute program was designed to enhance individual performance, elevate professional standards, and recognize association, chamber of commerce, and other nonprofit professionals who demonstrate the knowledge essential to the practice of nonprofit management.

Frank J. Kenny can be contacted at http://FrankJKenny.com or Frank@FrankJKenny.com.

Social Media Marketing

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