“Chamber Insight” by Beth Bridges of the Clovis Chamber
You must have at least one staff member who is extremely visible and active in the business community and online, preferably more.
People don’t join a local organization because of the building.
Sure, benefits are very important, but they appeal to logic, not emotion.
You have a stronger organization and members feel more involved when they have a personal, positive connection to the people in the Chamber (staff, board and other members).
Beth Bridges is an 18 year veteran of association management including 10 years as the Membership Director of the Clovis Chamber and author of the forth-coming book: “Networking on Purpose: A Five-Part Success Plan to Build a Powerful and Profitable Business Network”.
What’s your take on having active “in the community” staff members?