This is in response to a LinkedIn question I was asked by a chamber leader:
When I use this phrase, transparency in communications, I am talking about the shift that is occurring from the old model of top down command and control communications.
In the old model, the top executives would decide on the goals, provide strategy direction, and staff would execute. Each department knew its role.
Communications would make sure that the firms brand was protected and the only things that were communicated to the public were things that the goal and strategy called for.
Nothing got out that the communications department didn’t want out. Woe to the membership sales staffer that talked directly to the press. That control model doesn’t work anymore.
That membership person could have a 1000 Facebook friends now. That is an asset to build upon, not just a risk to control. The communications person that still insists on signing off on every communication with the outside world is destined to go mad.
Transparent communications: Everybody is in the communications department now.
Sure, create an employee policy that sets the ground rules. Make it simple. Make it realistic for the 24×7 social media world we live in.
Benefit from the new ability for everybody in the organization to build relationships with members, sponsors, and prospects. Open nearly everything up to the outside world because the alternative is no longer realistic.
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