This blog post is meant to be tongue and cheek because everyone at the chamber should be involved in chamber social media. Sure, it’s a great idea to have one person in charge of the strategy and managing the implementation but everyone employed by the chamber, and belonging to it, has a hand (or should) in its social media. Even your members are a part of your social brand whether they know it or not.
Don’t Be the One Doing Chamber Social Media If You…
- only like to talk about yourself.
- think everything can be scheduled.
- believe posting the exact same content, to go out at the exact same time, across all social media networks is a good social strategy.
- you can’t type. Typos are embarrassing.
- don’t understand the goal.
- are afraid to have an opinion. Chambers are the business experts of your community. At some point you have to say something of substance. Commentary on content and the creation of content is a good place to start.
- think your members aren’t on social media.
- don’t enjoy it. Posting should not be an obligation. It should be seen as a way to connect with people.
- think a good post consists of the name of your next event and a URL. You want to entice people to come not bludgeon them with a few words of info.
- want to use only words. Social media posts should be in a variety of mediums including visual posts and audio ones.
- like to use social media as your own bully pulpit. You need to have opinions but not ones that will alienate people and ultimately affect membership.
- are afraid to learn new things. Nothing about social media remains the same. Facebook has 4 new roll-outs this week.
- think you need to go it alone. Social media is social. There are many resources on best practices.
This is not meant to dissuade you from doing chamber social media, or to be used as a checklist to show your boss or board why you’re not the right person for the job. Learning as you go is part of social media and but the great news is that everything you learn can be passed onto your members to add value to their membership as well.
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