Social Media Today featured an article about a new report published by Sprout Social that provided some interesting insights into user-generated content. It’s important to point out that Sprout is social media management software so they have a vested interest in sharing. Even still, the results are interesting and may mean something to your chamber.
3 Key Insights on the Power of User-Generated Content
The following stats from the report may help shape how you handle your chamber of commerce’s social shares.
- 79% of people polled said they preferred social media for sharing milestones with friends and family. Certainly not a shocking statistic but the second-most popular method at 75% was doing so in-person. This is good news for chambers because while social media is the preferred method, in-person is a close second. And…with these connections with friends and family on social media, along with Facebook’s looking for recommendations option, people are able to poll family and friends in a much easier way. They are now tied into opinions that may not have been as easily accessible in years past. After all, would you really have called a great uncle to find out an answer to your question? Maybe not. But now you can post it and have your entire tribe ring in. This is something we should all be considering. While our relationships may not be getting deeper on social media, our access to others’ opinions is increasing.
- Facebook leads the list of preferred platforms for sharing life’s milestones for 94% of respondents. But guess what #2 is? Instagram at 39% and then Snapchat at 27%. Visual platforms are hot. Ironically, LinkedIn was the lowest at 6%. One would’ve thought that milestones like promotions would’ve caused that site to rank higher.
- The main reason people share milestones to social media is to invite their network to celebrate (54%), followed by inform their network (43%), and share helpful information (42%). While it might not be the primary reason people share, wanting to be a helpful source of information is the reason that nearly half of people do. This is extremely valuable to the chamber. If you can provide helpful information, they will turn to you again and again so that they can be helpful to their network of family and friends.