• Facebook
  • Twitter
  • LinkedIn
  • Instagram
  • Pinterest

Frank J. Kenny's Chamber Pros Community

Chamber industry training and resources including social media, digital marketing, membership sales, retention, non-dues revenue, engagement, and more.

  • About Us
  • Our Services
  • Free Resources
  • Member Dashboard
    • Login
  • Contact us

3 Things to Consider with a New Chamber Logo

A question was asked on the Chamber of Commerce Professionals Facebook Group on how to go about creating a new chamber logo.

Tips on designing a new chamber logo
3 Things to Consider with a New Chamber Logo

Chambers had a lot of different views on the topic. Read what they said here.

Some believed you got what you paid for, while others made the most of contests and cheap freelance sites. Regardless of which direction you choose here are some things you should keep in mind.

 

3 Things You Need to Think About with a New Chamber Logo

If you are going the cheap route, you need to consider these things yourself. If you’re going with a designer who designs for businesses and understands what is both pleasing to the eye and some of the psychology behind sales and attraction, that person will bring up a lot of these considerations for you.

Your Mission

Make sure your logo designer understands your mission and audience. You can give it to him/her in the form of a theme, tagline, or idea behind the logo but they must understand what it is you want the logo to represent and who it should speak to. This is true even if you opt for high school students to design it. If you don’t convey this you will be going through a lot of iterations.

Your Brand

Your logo is an introduction to your chamber brand. In order to help make your designer’s work more on target with what you want, you should consider writing a quick brand statement. Include words you want people to think of when they see your logo and think of your chamber. Tone is also important and can be conveyed by images. As Patrick Coughlin said, “If you are the “voice of business” but your logo has a cartoon or anime quality to it, there will be misalignment and the businesses may not buy in to it.”

Color

If you choose to select your new logo via contest you can handle color in two ways. You can provide the families of colors you want people to use or you can tell them to design the logo in black and white and you will add color once the choices are narrowed down. Since there’s a psychology behind color, you don’t want to leave that completely open.

How did you select your last chamber logo? Join the conversation here.

 

By Christina Green

Search (1,500+ Articles)

Get Frank's Chamber Tips (For FREE)

Discover How To Have A Successful Chamber & Chamber Career!

cpc-side-bar-widget-3

join-the-conversation-button

Our Authors

Frank Kenny is a successful entrepreneur, chamber member, chamber board member, chamber board of directors chair, and chamber President/CEO. He now coaches chamber professionals, consults with chambers, trains staff and members, and speaks professionally. He helps Chambers and Chamber Professionals reach their goals. See full bio.
Frank J. Kenny
Christina R. Green teaches chambers, associations and small businesses how to connect through content. Her articles have appeared in the Midwest Society of Association Executives’ Magazine, NTEN.org, AssociationTech, and Socialfish. She is a regular guest blogger on this site and Event Managers Blog. Christina is just your average bookish writer on a quest to bring great storytelling to organizations everywhere.Visit her site or connect with her on Twitter @christinagsmith. Helping small businesses, chambers & associations create content that inspires action. Everyone has a story.

Explore these new posts

  • 2019 Chamber Pros Online Conference
  • Meeting the Needs of Community Advocates
  • Chamber Blog Topics: The Super Duper List
  • Chamber Networking Events: Meeting the Needs of Networkers
  • Meeting the Needs of the Established Business
  • Meeting the Needs of Your Chamber Staff: Retention Ideas
  • Meeting the Needs of Your Community: Community Building Ideas for Chambers
  • Meeting Your Chamber Board’s Retreat Needs
  • Meeting The Needs of Your Chamber Board

Archives

Faculty Member:

Institute for Organization Management

W.A.C.E. Academy

Chamber Pros Online Conference

WACE
ACCE

Testimonials

“This workshop was a major success and the attendees loved it.” -Mark Sturdevant, President/CEO La Habra Chamber Testimonials

Legal

Privacy Policy, Terms & Conditions
  • Facebook
  • Twitter
  • LinkedIn
  • Instagram
  • Pinterest

Copyright © 2019 · WordPress · Log in