A question was asked on the Chamber of Commerce Professionals Facebook Group on how to go about creating a new chamber logo.
Chambers had a lot of different views on the topic. Read what they said here.
Some believed you got what you paid for, while others made the most of contests and cheap freelance sites. Regardless of which direction you choose here are some things you should keep in mind.
3 Things You Need to Think About with a New Chamber Logo
If you are going the cheap route, you need to consider these things yourself. If you’re going with a designer who designs for businesses and understands what is both pleasing to the eye and some of the psychology behind sales and attraction, that person will bring up a lot of these considerations for you.
Your Mission
Make sure your logo designer understands your mission and audience. You can give it to him/her in the form of a theme, tagline, or idea behind the logo but they must understand what it is you want the logo to represent and who it should speak to. This is true even if you opt for high school students to design it. If you don’t convey this you will be going through a lot of iterations.
Your Brand
Your logo is an introduction to your chamber brand. In order to help make your designer’s work more on target with what you want, you should consider writing a quick brand statement. Include words you want people to think of when they see your logo and think of your chamber. Tone is also important and can be conveyed by images. As Patrick Coughlin said, “If you are the “voice of business” but your logo has a cartoon or anime quality to it, there will be misalignment and the businesses may not buy in to it.”
Color
If you choose to select your new logo via contest you can handle color in two ways. You can provide the families of colors you want people to use or you can tell them to design the logo in black and white and you will add color once the choices are narrowed down. Since there’s a psychology behind color, you don’t want to leave that completely open.
How did you select your last chamber logo? Join the conversation here.
