There’s been a lot written about Twitter circling the drain recently. People always want to prognosticate about the end of something and maybe you saw what Twitter did to Vine. I also know that chambers seem to participate on, and have a lot more shares on, Facebook and Instagram than they do on Twitter but…if your chamber tweets aren’t getting the attention they deserve, it’s time to do something.
People are three times more likely to follow a business on Twitter than they are on Facebook.
So if you are one of the chambers on Twitter, how do you get your tweets to stand out? It’s not as hard as you think.
3 Ways to Get Your Chamber Tweets Noticed
Upload the Picture
If you’re sharing a blog post, upload the picture. Most of the time this is a manual process that happens by using the paperclip/attachment icon and browsing until you find it on your computer. If you’re sharing a quote, make it an image quote. If you’re sharing event information upload an image or flier. When you upload the image, it stands out in the stream.
I’ll admit, I’m biased against these little things but most people love them. On your phone they’re easy enough to access. From your laptop, you can use a Chrome extension such as Emoji Keyboard or Emoji Input. Twitter also has its own collection.
Use hashtags but not too many of them. This isn’t Instagram. It’s also important to know your audience’s preference on this. Hashtags are non-negotiable for chamber events but hashtagging blog posts that you share should be tested. Share identical posts at the same time of day — one with a hashtag or two and one without. Which gets more traction? Replicate the experiment with another post. Does the same hold true?
Generally I advocate using a hashtag or two but in a company I used to work for, their Twitter audience tended to engage more with posts that didn’t have hashtags. If you find that to be the case with your audience, you can leave them off but use them on occasion as that is also a terrific way for people to find you.
Chamber tweets don’t always get the traction you imagined. These suggestions can often help. If that’s still not moving the dial, make sure your content is of interest to your audience. Try changing things up and engaging people in conversation through @ references. Twitter is a deeper resource than Facebook and it does less limiting than Facebook does on the visibility of posts in streams. You needn’t worry as much about Twitter keeping your posts from your followers but you do need to worry about them seeing them simply because of the large amount of content out there. Twitter streams can feel like the stock market abbreviations running across the bottom of investment shows because over 6000 tweets go out every second.
You just need to do something to help your posts stand out.
Must read for all Chamber Professionals...