• Facebook
  • Twitter
  • LinkedIn
  • Instagram
  • Pinterest
  • Google+

Frank J. Kenny's Chamber Pros Community

Chamber industry training and resources including social media, digital marketing, membership sales, retention, non-dues revenue, engagement, and more.

  • About Us
  • Our Services
  • Free Resources
  • Member Dashboard
    • Login
  • Contact us

3 Ways to Repurpose Chamber Blog Content Visually

Content with captivating visuals gets, on average, 94% more views than content without.  If you doubt this statistic, all you need to do is take a look at the recent changes to Twitter (featuring images as parts of posts) and Facebook (larger businesses ads and icons) aimed at improving their visual offerings, as well as the popularity of sites like Instagram and Pinterest. You can also read these amazing stats on visual content from HubSpot.

Are you using images for your chamber blog?
3 Ways to Repurpose Chamber Blog Content Visually

It’s still funny to me as a writer how I can write a short blog post that gets a small amount of traffic and then I can use nearly the exact content, arrange it visually so that it resembles an infographic without the stats — and BAM!!! — it takes off with shares and likes.

Same content.

But visual content is obviously a favorite among people on the Internet. That’s why you need to seriously consider creating visual content out of every blog post. Repurposing your content is a whole lot quicker than creating something from scratch and it’s varied enough that people don’t recognize it as “old stuff.”

 

Quick Ideas for Visually Repurposing Content from a Chamber Blog Post

Infographic/Poster

Take the highlights from your blog and lay them out infographic or poster style. You don’t even need to be a designer as Canva and Hubspot offer free templates you can use.

In addition to being visually appealing, it helps people get the points of your blog quickly. Remember, most people skim. They don’t read.

Image Quotes

Pull a strong quote from your blog and overlay it on a captivating image or color block. When you post it, provide the URL for the blog post. Pablo from Buffer offers one of the easiest sites I’ve worked with for creating image quotes and has tons of royalty-free images you can use. Did I mention free?

Stat Images

When you create an image from a stat you quote in your article, people are much more likely to remember and share it.

Don’t waste great content by posting it in only one format. Use it over and over in different mediums so that no matter how your audience likes to enjoy content, there’s a way that will appeal to them.

By Christina Green


 

Interested in this topic?

Here is a free chamber-specific resource for you...


 

  Must read for all Chamber Professionals...  

 

About Christina Green

Christina R. Green teaches chambers, associations and small businesses how to connect through content. Her articles have appeared in the Midwest Society of Association Executives’ Magazine, NTEN.org, AssociationTech, and Socialfish. She is a regular guest blogger on this site and Event Managers Blog. Christina is just your average bookish writer on a quest to bring great storytelling to organizations everywhere.
Visit her site www.christinargreen.com or connect with her on Twitter @christinagsmith.

Search (1,500+ Articles)

Get Frank's Chamber Tips (For FREE)

Does Your Chamber Have a Social Media Plan?

cpc-side-bar-widget-3

join-the-conversation-button

Explore these new posts

  • Should Chamber Employees Be Members Too?
  • How Do You Cancel a Chamber Festival?
  • In the News: Babies and Business. Do They Mix?
  • Is it Time to Move Past the Satisfaction Survey?
  • 6 Creative Benefit Ideas for Chambers
  • Chambers Help Fill a Business Content Need With This Idea
  • Keep it Thriving: Attracting a Younger Demographic to Your Business Expo
  • Easy Ways to Inspire Content Creators
  • 10+ Ways to Use Content to Drive More Tourism

Archives

Faculty Member:

Institute for Organization Management

W.A.C.E. Academy

Chamber Pros Online Conference

WACE
ACCE

Testimonials

“This workshop was a major success and the attendees loved it.” -Mark Sturdevant, President/CEO La Habra Chamber Testimonials

Legal

Privacy Policy, Terms & Conditions
  • Facebook
  • Twitter
  • LinkedIn
  • Instagram
  • Pinterest
  • Google+

Copyright © 2018 · WordPress · Log in