Take a look at your personal Facebook stream and you’ll probably notice even your friends and family are doing it. Today a cousin of mine posted a 20-second video of herself doing a twist on a walking path in Hawaii. Sometimes there’s a reason for the video, sometimes not, but people are exuberantly embracing video and your chamber should be too. Here are a few ideas on what other chamber are up to:
Ways to Use Video at the Chamber
The Eastern Lake County Chamber of Commerce creates Member Spotlights and posts them on social media and to a channel on YouTube. These videos provide looks into local businesses and run about a minute-and-a-half minutes long.They’re brief but give the business a chance to talk about what they do and how they can help.
Videos can also take the form of an image montage set to music. Several chambers sent video Christmas greetings this year but you could use this form of video card for any occasion. Check out what the Gladwin County Chamber of Commerce did for their Christmas card. The CT River Valley Chamber of Commerce also created a holiday greeting but used an end-of-year and beginning of new one theme. By the way, bloopers are fantastic.
Chamber Contest Announcements
If you have something really exciting going on in your chamber don’t just post the announcement, bring it to your members live like the La Habra Chamber of Commerce did in this video.
Showcasing Popular Trends
Every once in a while, a new trend shows up that fits video well. A popular one right now is the mannequin challenge. Take a look at what the Livingston County Library did with the help of the Chillicothe Area Chamber of Commerce, Visit Chillicothe, Main Street Chillicothe, and KCHI.
Those are some great ideas aren’t they? It’s time to start thinking about how you’ll use video.