Time. It’s the biggest problem chambers have. Not enough time to effectively engage every member that you want to and not enough time to come up with engagement ideas.
It’s time to make the most of your stolen moments — minutes in between meetings, waiting for someone to pick up the phone, things you can do while you’re texting someone, etc. — all of that time we don’t think about adds up. I wrote the better part of a book (unpublished at this moment) over just my lunch hour, plugging away every day for about 9 months.
Time accumulates. Minutes turn into hours. Don’t let them get away.
Using Your Stolen Moments on Twitter
First, some preliminary advice. Create a list on Twitter of your members (or businesses you want to engage with). This way you can sort them easily and see what they’re doing with a quick click.
Next, don’t feel bad about scheduling your posts but make time for conversations. Assuming you know your members’ handles (because you made that list, remember?), check out these ideas on ways you can engage them on Twitter in minutes a day:
1. Retweet someone and add a comment. Your RT will get more attention if you mention why you did it. For example, if your member shared an article retweet it with:
“Good information, especially #2.”
Not only are you paying a compliment to the person who shared the article, but you’re enticing people to find out what #2 is.
2. If you’re going to see a member, on chamber business or as a patron, mention it:
“Looking forward to some of those delicious donuts at Paulie’s Bakery.”
3. Do #followfriday or #ff. List some of the most valuable resources you know on Twitter and tell why. The why is as important as the who.
“Best small business advice in the Twittersphere…”
4. Create your own #ff with members. Hint: it doesn’t have to be on a Friday. How about #MM or #munchiemondays, where you feature members who serve/sell food?
5. Ask someone a question on something they’ve shared. It opens up the conversation and takes only a few seconds.
Engagement doesn’t take a lot of time, but it does take some. It’s not time you have to take from something else. You need only be mindful of when you have it. Those stolen moments, when used for productive social media interaction, can have a tangible effect on your ability to engage your community.