If you read any trend posts this year, it’s likely at least one of them touched upon voice search. It’s quickly becoming a daily part of most of our lives.
Who has time to type anymore?
Most of us simply awaken our virtual assistants and ask them a question.
And guess what people are asking about?
A report from Internet Trends shows almost a quarter of all voice searches (21%) are asking for local information. That’s why it’s incredibly important that your local businesses work to place high in SEO rankings.
But many of them are just now figuring out how to use their Facebook page to maximum benefit. That’s where you need to get involved. Here are a few tips you can give them.
5 Tips for Placing High in Voice Search
If businesses want to place high in search they should be:
- Answering frequently asked questions about their industry, product, and/or service. Don’t forget niche-related questions.
- Providing answers that are precise and to the point. If they’re doing longer articles or articles that require more in-depth explanation, place the summary at the top so mobile readers can get what they want early and easily and scroll down for more depth if they need it.
- Thinking about what phrases people would type in to find services or products offered, such as “best coffee shop in town.” Then use these phrases in the business content. Bonus points are given to headers so add those words to headers whenever possible. You don’t need to call yourself “best coffee shop in town” over and over. You can also add content like “What makes an awesome coffee shop?”
- Optimize your Google My Business listing.
- Give visitors what they want to increase time on page and conversion. That means if your member is a restaurant they absolutely must have a menu online. That’s an expectation if someone is considering eating there. If it’s a dry cleaner, a list of services and prices is helpful. Anticipate what the mobile user would want to see if they’re sitting in their car contemplating coming to the business.
Voice search is an odd bird. These folks are generally looking for info to decide if they will act or not. When it comes to restaurants, for instance, they may be looking for a certain menu item. When it comes to hotels, it might be availability. Answering their questions and providing for their needs is the quickest way to entice them to perform the action. Make sure your members understand this.
The importance of voice search in sales is increasing. Bring in someone who knows a lot about this topic and host a lunch & learn. It’s valuable information that your members can begin getting a jump on now.
A must read for all Chamber Professionals...