Lunch mobs and cash mobs are very popular among chambers that want to give a quick infusion of cash to select businesses. Some chambers schedule mobs every month, while others use them only if a business is in need. Whether you decide to make it part of your regular programming or something you only do on occasion, there are some things you should avoid.
4 Things You Should Never Do at a Chamber Lunch Mob
Market to Everyone But Forget to Tell the Business
If you’re planning a cash/lunch mob, you’re probably hitting up your members and encouraging the community to come. While you’re frantically planning, make sure you tell the business when you’re coming and how many people you think will be there. This is especially important if you’re doing a lunch mob. The business needs to be prepared for the crowd or visitors will have a bad impression of the business.
Expect People Will Just Show Up
These events look organic but they’re actually well orchestrated. Don’t forget the planning involved. You need to invite people and make sure they understand the good behind what is happening. They also need to give you a headcount. The last thing you want is to cost the cash mob business money because they bring in extra employees expecting lots of customers, only to find you bring in one or two.
Forget to Set a Spending Expectation
The point is not to show up at the store or restaurant. The goal is to bring a group in that spends money. You need to make sure your group understands the spending expectations behind attendance.
Pick a Business Where There’s Nothing to Buy
Even if it’s struggling, a car dealership is not the ideal business for a cash mob. You need to set something up with a business that offers a lot of things at different price points. If your spending expectation is $20, that won’t go very far at a car dealership.
Have you ever held a lunch or cash mob? If so, share your experience with other chamber pros.