You have an appointment. Finally. The new business owner in town has agreed to meet with you to discuss business growth opportunities with the chamber. You’re excited. You’ve wanted to meet with them for months.
But what do you bring?
How do you make a good impression?
Here are a few things that should be left at the office.
5 Things You Should Never Have at a Potential Member Meeting
- A One-Size Fits All Approach. You’re not selling memberships in a climate where chamber membership is the first step businesses take after they file for their business license. You need to explain what’s in it for them and this approach must be personalized to their needs.
- A Generic List of Benefits. Again, you need to personalize your approach. If you’re still working with a generic list of benefits on paper, circle or highlight the ones that will give the business the most bang for their investment.
- No Idea What the Competition Is Doing. If this is an appointment and not a chance meeting in the grocery store, you should never leave the office without having researched their business and what their competition is doing. Are they members? What type of growth have you been able to help them achieve? You needn’t mention them directly but you can talk about “others in the industry.”
- An Attitude. Sometimes we assume based on the type of business, that they’ll be a one and done, member. Leave that negativity at home. They may surprise you. But, keep in mind, if they don’t fit your ideal member type than you shouldn’t have approached them in the first place.
- No Clue About Their Culture and Mission. Most businesses have websites and social media profiles today. A quick search on both can tell you very quickly what’s important to them as a business and what’s important to their customers. Tie that into your approach.
Finally, as part of your research, if the business you’re approaching is a large supporter of the green movement, don’t bring paper. Place everything on a USB drive or email it to them in advance of the meeting. They’ll appreciate that your vision is in line with theirs.
A must read for all Chamber Professionals...