There are a lot of things to remember for your chamber blog in addition to creating great content your audience wants and needs. But these five things will help you get more views and shares.
5 Must Do’s on Your Chamber Blog to Get More Views/Shares
Keep these things in mind about blogging.
You’re writing for people (your ideal members/prospects) and search engines. For the first group, you’ll appeal to emotions and address their needs, doing so within the first 12 or so words. For the second group you’ll need to use good keywords, outgoing links, images with metadata, and a good meta description.
Spend time on the headline. It’s all a lot of people get to.
Pull quotes from your blog and use them elsewhere. Don’t reinvent the wheel for content and don’t schedule out your blog post under the exact same title every time. If you’re gong to schedule it to hit your social media profiles multiple time a day, address a new point from it each time. You can also add pull quotes from the blog post to images from your town for additional social content. Blog content should always live in multiple forms.
Don’t be afraid to ask. If you ask a member to do a guest blog post for you, they might shy away not sure what to write on. But if they are sharing something about their line of work with you in conversation (like an accountant talking about a new tax law that is affecting small business), it’s very easy to ask them to write about their expertise on your blog. If they’re not comfortable with that, ask them to record a quick video or audio explaining what they just told you. As a bonus, when people write for you, they’ll generally share it, so will their spouse or significant other.
Consistency and quality should be your main goal. In order to build an audience, your readers need to know when to expect content. That being said, it doesn’t have to be daily, just pick a schedule you can stick with. Secondly, only produce content your ideal audience would find value in. The kinds of resources they need, things that entertain them, and topics that inspire. A share is the same as saying, “I saw this and it moved me.” With everything you produce ask yourself if your ideal member would be moved by it. If not, work on it.
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