If you’re designing membership tiers, one of your greatest challenges may be deciding which tiers include what benefits. Creating tiers that are appealing yet entice companies to upgrade to higher levels takes finesse and a clear understanding of what your members want. How to Create Valuable Membership Tiers Before we get to a list of […]
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Build a Chamber FAQ Page That Ranks on Google (and Sells Memberships)
If your ideal member was looking for help to build their business, would they find your chamber website if they weren’t specifically looking for the chamber? In addition to a solid content marketing plan, a Chamber FAQ page could be the “SEO ranking gold” that you were looking for. Once they find your site, does […]
How Chambers Can Help the Fast-Growing Freelancer Market
COVID had many ripple effects on our economy that we’ll be feeling for a while. One of the most visible is the employee shortage. Business owners everywhere are asking, “where have all the employees gone?” They’ve gone freelance. Here’s how your chamber can tap into this fast-growing freelancer market as a source of new members […]
8+ Specialized Chamber Membership Directory Ideas
Chamber of commerce staff and members in Gens X, Y and Z might hear the words “chamber membership directory” and think it’s about as exciting (and relevant) as a telephone book. But it doesn’t have to be that way. Chamber membership directories can still be a dynamic, relevant and worthwhile project — but it’s going […]
How to Get Free Publicity: PR Tips for Chambers of Commerce
I often suggest that chambers create press releases for their events and other special happenings to get free publicity. It surprises me how many people these days don’t have the relationship with their local news entity that they once did. But I guess now that everyone is a publisher, it feels less necessary to some. […]
Restaurant Marketing: How to Leverage a Chamber Membership
Chambers: this article is written specifically for you to copy/paste and use to share restaurant marketing ideas with your members and prospective members. Feel free to customize it to fit your chamber offerings. Add links to benefits and images of your events, your community or examples of marketing that you have done for other restaurant […]
Value-Added Chamber Memberships: How to Make Them Work
“Value-added” chamber memberships seem like a no-brainer, right? Of course. Every chamber professional wants to add value to their memberships. They want members to know that a chamber membership is valuable. But that’s not exactly what we mean in this context. Let’s explore what “value-added” memberships are and how you can leverage them to improve […]
Is a Chamber Membership The Best Business Investment of 2021?
We experienced a lot of firsts in 2020 and most of them weren’t great. But it was also a decent time of growth for some businesses. However, in most industries it was circumstances, not something that happened organically. You couldn’t have come close to predicting what the best business investment would have been if asked […]
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