Over the past several months, we’ve written twelve articles about addressing specific needs within your member demographics and community. This new resource for chamber of commerce professionals was written to help chamber pros meet the needs of the many different groups they serve. Each article speaks to things these groups are challenged by and what services and benefits they would be most interested in.
Read on to find out why we wrote them and how to get them!
We provided these articles because of the growing need and expectation behind a personalized approach to marketing. Most potential chamber members aren’t satisfied with, or interested in, a long list of benefits. There’s likely a handful of those offerings that they’re curious about and a few that can help them reach their business goals.
Focusing on those specific needs, and how you can help your members meet them, provides a way for you to be heard over all of the other noise. If – as a chamber of commerce professional – you show concisely and expertly how you can solve their problems, you will develop a very loyal following.
How to Use the Meeting the Needs Series of Articles for Chambers of Commerce
Each of these articles gives pain points for the demographic listed but they are just a starting point for a larger discussion. Try the things suggested and see what your audience responds to. Create baseline analytics of where you are now and where you’d like to be. Then design some strategy around how you’ll get there.
Recruiting and retaining Millennials have been common topics of conversation over the past few years. Employers are dealing with a generation that wants flexibility, fun benefits, leadership roles quickly, and the ability to switch jobs every few years without it negatively impacting their resume. But what do your young professional members want? This article explores info about expectations, technology use, and a whole lot of other things you’ll need to know about bringing them on board.
Chamber sponsors want a return on investment. While the softer sells of feeling appreciated and valued are important, they’re not what the person writing the check cares about at the end of the fiscal year. In order to attract more sponsors, you need to ensure there’s ample conversation around what they’re looking for and what your demographic is. You need to show that they are aligned. Never bring on a sponsor who’s not a good fit for the type of members or audience you attract. If you do, they’ll be gone next year. Instead, follow the ideas in this article.
Family businesses are unique. While their business goals may be the same as non-family owned business, their operation and decision-making are very different. Allowances may occur that wouldn’t happen elsewhere while their dedication to making it work may be stronger as they see their business as a legacy and not just a revenue stream. This article helps chamber executives navigate the complications and beauty of a family business.
The freelance economy is growing at an astronomical rate with no signs of slowing. According to the New York Times, in 2016 43% of the US workforce performed some type of remote work. It’s estimated about 50% of Millennials work as freelancers. Convincing this growing group to join the chamber is not always easy. After all, many of them have built their business online. Because of this, they often discount the importance of memberships that focus on building face-to-face opportunities. While they’re not wrong about the ease of the internet in getting to know the types of people you want to, they do need to be reminded of the importance and efficacy of face-to-face.
Whether you have family-owned farms or ranches in your community, artisanal operations, or even nationally-owned or large-scale farming operations, these agricultural businesses or agribusinesses are not to be overlooked. Farmers, ranchers, and agriculturalists are some of the most community-oriented people you’ll run into. They have a history with your town and roots that keep them connected. But if you want to appeal to them, you have to understand their needs and what lies on the horizon with proposed legislation and tariffs.
If you are new in your role as a chamber executive, starting off on the right foot is critical to your success. If you’ve been there a while, you may finally be in a position of being able to learn to manage your board. This article will cover tips for new EDs (President/CEOs) as well as more established ones; providing for the needs of new and veteran board members, as well as the basics that everyone requires. Finally, we’ll give you some tips for better board meetings.
When it comes to managing a chamber board, there are a lot of “behind the scenes” needs that you’re likely meeting without your board realizing it. One of the most important activities you’ll coordinate when it comes to the chamber board is the board retreat. This article will help you with a few tips on how to host a successful chamber board retreat and introduce some fun icebreakers into the mix. No, they really are fun. We promise.
Chamber of commerce professionals are always looking for community-building ideas to help make their town or city better. In this article, we’ll cover some of the most common community building activities; how to get your community to notice the chamber’s efforts; creative community-building ideas; and how to build a greater sense of community and what that does for your area’s future.
Chambers of commerce are often a bit of a “training” ground or “springboard” for businesses that are hiring in the community. Chambers hire employees who work hard on behalf of businesses in the area. By excelling in their role, these chamber staff members often catch the eye of local hiring managers and business owners. These bright staffers are frequently lured away with higher salaries, more extensive benefits packages, and shorter work days. It’s hard to compete but we’ve got some great strategies for you so keep reading.
Established businesses are great boons to the community. But they can also be a hard sell for chamber membership, especially if their business is doing well and they’ve never had any help from the chamber. It’s difficult to get them to see that although everything is going well, they can do better. But don’t worry. The chamber can win them over. You just need to understand what they are concerned about and what their future goals are.
Several decades ago, business owners joined the chamber and attended chamber networking events because it was considered a right of passage. You wanted to be part of the business community, you joined the chamber and became a networker. Today, it’s not as cut and dry but networking is still an important part of chamber membership.
There are hundreds of ways people are making the connections they need for business. Unfortunately, chamber membership and chamber networking events may not be the primary networking opportunity at the top of their mind. But it should be. Here’s how you can ensure you’re meeting the needs of business networkers in your community.
There are likely many “do-gooders” in your community. Sometimes it’s part of their job to be community advocates and helpers for a large company or government entity. Other times they’re just individuals who understand the importance of giving back and have a passion for an under-served niche or demographic. Either way, they likely could use the chamber’s help and you might need theirs. Here’s how you can begin to serve as a resource for this special group of people.
This series provides the beginning insights you need in order to begin assessing what each group wants from you. I order to begin to use these articles effectively, you should begin segmenting your list. When it comes to member retention campaigns, understand what demographic or industry they fit into. For new members you’re onboarding, give thought to who they are and what they want. Don’t forget the needs of your established businesses as well.
Knowing these things will help you create better content in the eyes of your segmented audience and help your message get heard through all of the noise.
Do you have a demographic or group that isn’t mentioned here but should be? Are you looking for help with a market in your community? We’re here for you. Drop us a comment on the Chamber Professionals Community Group on Facebook about your demographic and we’ll do the research and add the article to the collection.
Let us know. We’d love to hear from you.