When chambers host fundraisers, they’re often asked: “Where does the money go?”. There are two ways to effectively handle this question, through storytelling and through stats. Which way you decide to use will likely be based on the answer to the question. Some places lend themselves to good storytelling while others are more operational. Here’s how you can work with either to answer this popular chamber fundraising question:
Answering the Chamber Fundraising Question of Where Does the Money Go?
If you have to answer the question, you’re likely not using storytelling effectively. Admittedly, some uses are harder than others to build a story around. That’s why there are two effective ways to answer the question of where the money goes.
If your chamber fundraiser is for a scholarship program or other use that lends itself to a good story, begin telling that story long before your event. Always market the cause before you begin asking for the money. If you do an exceptional job telling the story, you may even have people offering to give you money without asking. Feature the people you help as the real heroes. Spotlight their lives and what they’re able to achieve with your assistance. Then explain you can’t do it alone.
Through Visual Graphics
If your reason behind the fundraiser is more operational and less beguiling, visual graphics may help you explain what people want to know. Create a quick infographic about what percentages go where and what the funds are helping you do as an organization for your community.
Also, explain where you get your funding. Many people are under the impression that chambers are government organizations and thus shouldn’t require additional operational expenses. Plus, visual graphics are easy to interpret, shareable, and interesting to view.
How do you answer the question of where does the money go? Share your best ideas here.
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