When you see a bad website, you wonder how professional the group is. You wonder what resources they have. You wonder what century they think it is.
It may not be right to judge a book by its cover, but there are plenty of web visitors judging you by your site.
Website Mistakes to Avoid
Here are a few things that will drive people away from your chamber site:
If a website visitor can’t find key information from your site quickly, s/he may not bother to pick up the phone and call you. This includes your dues, your location, your CEO’s/staff’s names, a valid email address, or a hundred other things.
I’ve found a number of chamber sites that prominently display Board Members’ names and tuck staff information much lower on the page. Rule of thumb: don’t make your audience work for anything and provide a good search feature.
This should apply to your mobile site as well. Ensure your site is mobile-friendly.
It’s Chock Full of Grammer Errors
Okay, that was a little grammar humor but the point is nothing makes the chamber look more unprofessional than spelling mistakes or words that have been left out. Read your copy. Then reread your copy. Then get someone who hasn’t been involved with writing it to read it again.
Your Most Recent Event was 3 Months Ago
Update your website constantly. Stale information makes people wonder if you’re still in business.
It Loads too Slowly
Video is great but if it makes things slow, you risk people bouncing from your page. Worse, you risk making Google angry. No one wants to make Google angry.
Your Information is Out-of-Date
Yes, old events should be removed as soon as they occur (unless you’re featuring pictures from the event), but there is absolutely no reason to have former CEOs listed or not place your Interim CEO on the site. Websites are meant to be updated without the hassle that we all had with printed brochures.
This also goes for your blog. It’s fine to post once a month but do so consistently. If you don’t, and your latest post was six months ago, some people will wonder if your doors are still open.
It Serves Only You
Your web copy and images should captivate an audience, draw them in, and make them want to be a part of your chamber. If it’s not up to the task, it’s time to rework it. You need to convey how you can help and what problems you can solve. Chambers are in the business of people so your design must be laid out and written for humans.
Guest post by Christina Green
Image credit: Norma Davey