While a great chamber leader has a feel for what his/her audience responds to, none of us are mind readers. At some point we need to ask. By asking your members these questions you’ll have a better idea of who your members are and what they need.
A member of the Chamber of Commerce Professionals Group on Facebook asked:
Those of you that go out and call upon your members on a regular basis …. What are the most important questions you are asking them?
Great Questions Should Be Asking Your Chamber Members
The chamber professionals had a number of ideas including:
What Keeps You Up at Night? This is your basic cut-through-the-small-talk-type question. It gets at the heart of what they envision their biggest problem is. If you know what their problem is you can provide a solution. If you can provide a solution, you’ll have a loyal member.
How are You and How Can We Help? This question is similar to the one above but it causes them to have to figure out how you can help. Some members will be full of ideas. Some won’t know your offerings well enough to figure out solutions. If they knew that, they’d probably already be asking.
How’s Business? What Training Needs Do You Have? What Should the Chamber Focus On? This series of member questions lets you know where this business feels it’s lacking. Their answers may provide good lunch and learn topics or get a greater understanding for the kind of training businesses in your town need. If your chamber is not in a position to offer the training, this can be helpful information for consultants who can fit that need as well.
The Palm Desert Area Chamber of Commerce performs a survey on different topics every week on everything from breakfast speakers to impressions of their website. A winner is selected each week from the respondents and given a free lunch or dinner. The results of the survey are shared with the board.
What member questions do you use to get to know people? Join the conversation here.