Attracting a younger demographic is essential to any organization these days. After all, in the words of Whitney Houston “Children are our future.”
we’re not talking kids here, of course.
We’re referring to the young people who will give life and leadership to your chamber in the coming decades. Getting them involved early on will mean greater longevity for your organization.
Plus, Millennials love referring friends to things they enjoy. Attract a young crowd, give them what they want, and get an even bigger crowd.
Seems simple enough. But what exactly are they looking for and what are chambers doing to attract them to their business expos?
Attracting a Younger Demographic to Your Chamber Business Expo
- Market it appropriately. First, what exactly is your business expo? Does it have a theme? Is it part new business, part recruiting? Maybe it’s home- or health-oriented? Is it franchise opportunities? Be clear in your marketing what benefits someone may receive from attending and focus on how that benefits each generation in targeted marketing campaign.
- Liven things up. The City of Preston brings in dancers to keep the energy high and provide entertainment.
- Focus on the family. Young people often have families and familial responsibilities that hinder their ability to attend events on the weekends; particularly working parents who may work many hours away from their families during the week. The City of Preston also accommodates this younger demographic by hosting a children’s play area. Now parents feel welcome and the kids have somewhere to burn off some steam.
- Bring young staffers and volunteers. The Manatee Chamber of Commerce not only serves alcohol at their business expo, they also staff their bar area with members of their young professionals group.
Do you have activities or themes at your chamber business expo targeted at attracting a younger demographic? If so, share it with the chamber of commerce professionals group.