If you’ve been considering running a lunch mob you may be wondering just how to go about doing it.
We’ve published tips on this blog before, but today we’re highlighting the efforts of a chamber that’s seeing a lot of success with them and sharing how they do it.
The Lakewood Chamber of Commerce hosts a lunch mob every month. They have strict rules about participation that makes the event fun and effective. Here’s how they run a lunch mob:
Tips on Running a Lunch Mob
Linda Smith of the Lakewood Chamber of Commerce shared their rules for consideration on the Chamber of Commerce Professionals page on Facebook recently.
“1) The mob location will be announced a day in advance via a Facebook Group page. The date is a recurring one (4th Tuesday of every month)
2) The business must be a Member of the Lakewood Chamber of Commerce.
3) The business must be independently owned.
4) The business is known to “give back” to the community.
5) The business owner must approve the Dish Mob before the mob is announced.
6) Pictures will be posted to the blog and on Facebook after the Cash Mob.”
They also have rules for participants/attendees of the mob:
- Be patient. If you only have a half hour for lunch, we suggest you not attend.
- Bring business cards and meet three people you didn’t know before the event.
- Post selfies and pics of the restaurant to help promote their atmosphere, specialties, etc.
The chamber allows nonmembers to attend and everyone pays individually for their lunch.
One of the keys to success of running a lunch mob is marketing. If no one knows they’re being held, no one will attend. The Lakewood Chamber had a cute idea for handling the marketing behind these monthly events. Linda says, “We also look for ‘Mob Bosses’ ~ one to volunteer each month to raise awareness of the business that is under ‘protection.’ Their job as Mob Boss is to increase chatter and participation for their designated Cash Mob. Their support and participation will earn them a very cool Mob Boss T-Shirt!”
Are you hosting lunch mobs in your community or do you want to know more? If so, join the conversation here.