Bloggers will tell you there are a lot of components in creating a quality blog and only one of them is a well-written blog post. Other critical pieces include where to post it, the types of links you include, and how to use keywords. Then there’s the title and those who can help you share it. Can’t forget the metadata.
Why Your Chamber Needs a Blog
Business blogging is on the rise and with more and more companies using it, your posts need to be stellar to get noticed. But even after you perfect the post, you still need to get it to the people who could use it. Here’s why blogging is so important:
- SEO: websites with a blog have on average 434% more indexed pages than those without one, according to TechClient.
- Member recruitment: According to the Demand Generation Report 47% of buyers examined 3-5 pieces of content before revealing themselves to a salesperson. For your chamber, that means your content and site are interacting with potential members long before you see them. Hubspot notes B2B organizations that blog get 67% more leads than those who don’t. Blogging is something you must do. It’s akin to leaving your business light on when you’re not in the office. It allows people to see what you do even when no one is home.
- Building community: 94% of people who share blog posts do so because they believe it will help others.
But as important as these things are, it doesn’t matter how fantastic the content is if you’re not maximizing the exposure it gets. Don’t waste your time producing excellent content and not driving views.
Do you know how to get more views? Do you know where to post your content?
That’s where a blogging checklist comes in handy. It’s so easy to get interrupted in the middle of posting or sharing your posts. Then you have to figure out what was done and what wasn’t. Now you’ve lost additional time. Instead, keep a blogging checklist by your computer or in your workspace and you can reference it each time you have created a masterpiece.
Don’t recreate a checklist. We have one for you. Best of all, it’s free.
Stop wasting your time creating good content that doesn’t get noticed, download your free Chamber Blog & Website Posting Reminder today.
Must read for all Chamber Professionals...