It’s easy to hand over the chamber’s social media to “whoever knows Instagram” or the youngest person in the office. We just assume that young people know more than “seasoned” people because social media seems like a young person’s thing. But what those young interns may not know is how to use social media for […]
Why Chambers Need to Take TikTok Seriously
Is this you? Your chamber hosts great events, sends a solid newsletter, and stays completely invisible to half the businesses in your area. If so, we’re guessing you haven’t figured out short-form video yet. TikTok isn’t a teen trend you can wait out. It’s where attention actually lives right now — and for chambers, attention […]
Why “Always Available” is a Recipe for Chamber Staff Burnout
Marketing gurus constantly remind clients that social media is designed to be social. The guardrails to social media actions are often compared to what’s acceptable at a cocktail party–don’t talk about yourself too much, be polite, and show interest in those around you. But even with those suggestions, technology often allows us to do things […]
Steal This Framework: A Safe, Simple Junior Ambassador Program
If your Chamber wants to feel younger, more connected to local families, and more relevant to employers thinking about talent, junior ambassadors are a smart play. High school students bring fresh energy, strong digital instincts, and a real-time pulse on what future workers care about. They also need structure, clear boundaries, and adults who set […]
A Quiet Warning Sign Many Chambers Overlook
Late January a weird. The shine of the holidays is long gone. The “new year, new energy” posts have been posted. Your board is back in motion. Your members are back at work. And now you’re staring at the real question: Did we actually start… or did we just resume? The end of January is your […]
Why Unusual Event Venues Might Be the Secret to Fixing Slumping Attendance
Where do you hold your Business After Hours? A local bank? The Chamber office? A restaurant? All good options but few of those will drive someone to attend based on location alone. If your Business After Hours attendance has been tanking recently, consider finding places that feel like a peek behind the curtain and a room full of […]
9 Tactics to Protect Your Chamber’s Focus from “Urgent” Distractions
If your 2026 goals live in a strategic plan binder that doubles as a doorstop, you’re not alone. Chambers don’t miss goals because they lack ambition or don’t work hard. They miss because the work is relentless, the stakeholders are many, and “urgent” shows up like a micromanager. You can have a solid strategy and […]
How to Create Low-Tech, High-Engagement Holiday Videos for Your Chamber
December is always a challenge. You’re trying to stay visible, relevant, and human while everyone is buried in events, year-end deadlines, and holiday noise. No one has any time for anything. That’s where creativity helps. Sure, you could post another “Happy Holidays from <insert chamber name>” graphic and call it a day. Or you could […]
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