A swipe-worthy menu of ways to turn membership into visibility, credibility, and leads. If you’ve ever heard “We joined for networking,” but deep down you know that was less about meeting new people and more about getting exposure,” congratulations, you’re a chamber pro. There are very few members who couldn’t use some kind of boost […]
Why Unusual Event Venues Might Be the Secret to Fixing Slumping Attendance
Where do you hold your Business After Hours? A local bank? The Chamber office? A restaurant? All good options but few of those will drive someone to attend based on location alone. If your Business After Hours attendance has been tanking recently, consider finding places that feel like a peek behind the curtain and a room full of […]
The Visibility Playbook: 5 Steps to Amplify Your Chamber’s Visibility
You’ve posted your event to social media. You’ve added it to the newsletter. And yet… crickets. Days later, when you post event pics, people tell you they didn’t know about it and said they would’ve gone had they know. After all your hard work, it’s one of the most frustrating things a member can say. […]
How to Boost Retention with Industry-Specific Chamber Events
We’ve all heard it: “I didn’t renew because I didn’t get my money’s worth” or “I’m sorry but we have to cut back.” Ouch. But what those things really mean is that they didn’t see the value in what they were paying. Sure, you can name all the benefits of the chamber but if they […]
The Two-Minute Marketing Trick for Busy Chamber Pros
Are you a firefighter or a juggler? If you’re a chamber pro, the answer is probably both. We see you. We get it. Your work plans and intentions are often assaulted by the needs of others. You go into the office with the idea of working on your marketing and retention strategy (for example), only […]
Creative Ideas for Member Posts (without losing your mind)
Your schedule is filled to the brim. You’re busy doing what you need to do for the chamber and trying your darndest to help share your audience with your member businesses. You’re hoping that even the smallest bit of social media attention will help members grow their customer base but it’s exhausting. It’s like trying […]
Help! Our Chamber Event Check-in Is a Mess
It’s all about experiences these days and sadly, experience begins at a potential attendee’s first thought of your chamber event. It begins with your invitation and marketing. But the place most people pay attention to is the physical event. And the first taste of your physical event is most often check-in. If your chamber event […]
Finally a Networking Event All Your Members Will Love!
Engagement is one of the most challenging aspects of hosting a networking event. You have serial networkers who work the room in an aggressive way. You also have people who attend knowing they must build a network for their business but the idea of making small talk with strangers is an activity about as appealing […]
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