Most of us will buy a service, product, or membership if it solves one of our problems. If there are chamber benefits that someone can’t do for themselves, you’ll have a loyal member for life.
It’s really that simple.
But what can you offer that they can’t, or won’t do for themselves?
Here are a few suggestions from chamber professionals of what works for them.
Chamber Benefits That Make Non-Members Take Notice
Sadly, the chamber’s reputation as the place for business in your community is often not enough to sell membership these days. You need more. You need to provide a solution for potential members and you need to make a big impact in your community. Here are a few chambers that are doing just that:
Discounted Health Insurance
This benefit was a chamber favorite until the marketplace came long (in the US). Many chambers have now gotten out of the health insurance benefit but that doesn’t mean you can’t bring it back. With today’s healthcare options in flux, small businesses need help more than ever. Partnering with a member who handles that can be a lifesaver for a potential chamber member.
There are so many scams and overpriced options out there. It’s nice to have a partner you can believe in and trust.
Who’s doing it: the Barrie Chamber of Commerce (in Canada) and the Auburn Area Chamber of Commerce in Washington.
Professional Education Sessions
Many organizations don’t have the money in their budget for professional training and yet employees will tell you it’s very important to them. Chambers can make additional training affordable through lunch and learns and webinars.
Who’s doing it: the Modesto Chamber.
Some chambers are turning to third parties that have negotiated good energy rates. They invite chamber members to join the co-op for energy and natural gas savings. These programs are generally free for members to enroll.
Who’s doing it: The Howard County Chamber.
These are only a few of the ideas shared on the Chamber of Commerce Professional group on Facebook. Read more here.