What do you need in each and every post? This chamber blog post checklist has you covered.
Chamber Blog Post Checklist
Assuming you have a well-written post on a topic of interest to your audience, here’s what you need to make sure is in every post to maximize the attention it receives.
- Evocative images or GIFS. Use what your audience responds to.
- Short paragraphs. No more than 100 words.
- Headlines that grab attention.
- A sentence everyone (okay, most people) would agree with in the first paragraph.
- A problem or hook in the first paragraph that will keep people reading.
- A promise of a solution in the first paragraph.
- Your keyword(s) in the title, permalink, headline, and opening paragraph.
- An outside URL from a well-respected site.
- A URL to another one of your related posts (called deep linking).
- At least one problem the reader likely has and how you can solve it.
- Words related to your keyword that will help Google understand the context. For instance, if “member” is a keyword (which isn’t probably a word you want to rank for anyway, but if you did…) you would use other words like “dues” and “chamber” and “membership” to tell Google which kind of member you meant.
- A conversational tone.
- A featured image with a name and alt text containing your keyword or phrases. You want to add alt text because that’s what travels with your image if someone pins it or takes just that part of your piece and places it elsewhere.
- A meta description that contains your keyword and a hook/reason for the reader to click.
- Call to action. Even if you don’t have a sales or membership call to action, make sure you ask them to do something such as read a related article.
- Flawless grammar and spelling. Yes, errors occur but do yourself a favor and use Grammarly to aid your spell check. Homophones can turn your brilliant writing into drivel in one word. So watch what your doing. (Haha. Couldn’t resist. But Grammarly can help with those.)
- Do a Facebook live about your post. This is a way of capturing both readers and watchers.
Finally, don’t forget to post your article to social media. Play up a different aspect of it on each platform based on what your audience uses that platform for. For instance, Facebook should be a lighter approach than LinkedIn. Always make sure your social post contains an image from the article. People are more apt to click.
Must read for all Chamber Professionals...