With recent changes in Google’s analytics (and this is a constant, by the way) and a push for meatier, more well-written posts, coming up with chamber blog topics and creating content that means something to your audience is now more important than ever. You can no longer afford to simply write 200 words around a keyword. Search has become so much more sophisticated than that.
But having to create deeper, more well-researched content can be extremely difficult and certainly takes time. Ideally, you would give a lot of thought about the kind of information that your audience couldn’t live without.
But who has time for that?
Not you if you’re a chamber pro.
That’s why we put together this handy, dandy list of solid chamber blog topics. Use them as a start and customize them for what matters most to your group and community.
4 Important Tips for Today’s Most Shared Blog Posts
There are a couple of things you need to know before you spend a lot of time creating posts. Posts that get shared the most have several things in common besides a subject matter of interest to your ideal audience. They are:
- visuals. Words are important but images keep people on the page and convey emotion. If someone is skimming your content they might not get the full tone behind the words but if you pair your post with evocative images, they can glance and get it.
- bucket brigade words. These short phrases in between paragraphs keep people reading. They can be one word in length like “What???” or a little longer as I used above when I wrote “But who has time for that?” These short lines keep the eye moving.
- a call to action. If they have just spent five minutes with you, you want to ensure you give them something else to do. That might be an invitation like “come to our event” or it could just be a ‘learn more about” the subject you are addressing.
- keywords that are important to you and your message. Google is trying to gain intelligence so it’s not just looking for the one word or phrase you keep repeating over and over. It’s trying to understand what that word means in context by analyzing the other words in the article. For instance, if someone writes about “raising kids” are they referring to children or goats? Google will figure that out by the other information in the article. A well-written article provides subject context.
Okay, now that we’ve gone over what all the most effective blog content has in common (without limiting your creativity, of course), let’s get you what you really need….content ideas.
The Best Darn List of Chamber Blog Topics
Use these ideas to expand and mold these chamber blog topics and ideas into things that work for your community. Wherever you see “our town” in the list below, insert the name of your town or area.
One more thing…
Don’t use these titles as is. Add your own humor and interests to them and optimize them for keywords that are important for your chamber. These are only a start to get you going.
Let’s get to it!
The chamber blog topics and ideas are segmented into different types.
The Community section focuses around ideas of what makes your town and its inhabitants special. The community will enjoy these posts but so will visitors and people interested in planning a trip to your area. They could also be very popular with people who are considering a move to town. Once you have a lot of these built up, you may want to contact the big employers in your area that do a lot of recruiting. They may be interested in using your pieces or linking to your blog as a resource for people they’re hiring.
The Business section contains blog ideas for businesses. Tips and best practices are popular ideas. For every lunch and learn you host, you should create a piece of written content around the topic for those who couldn’t make it. This is also a rich section for member contributions. Guest posts work well as resources but if your members are too busy for those, see if you can get a quote or two instead.
The Chamber section … Finally, you may be thinking. Your blog posts don’t always need to be about you and what you’re doing but some of them should be. Here’s your section to shine.
Community blog posts and topics draw interest without making the chamber the center of the focus. They often get widely shared because the topics are things your audience wants to know. If you write a good piece and publish it on your blog, you may want to look at other areas that would be interested in the content too, like other local bloggers, travel sites, or the local newspaper.
- Best Drives Around Town
- Meet Our Oldest Citizen
- 50 Years Ago, This Was Us
- Best Places to Enjoy Valentine’s Day. (This post can also be done for any holiday and can include specific spots or types of businesses.)
- # Gift Ideas for Mother’s Day. (Get chamber members to give you ideas and then link to their businesses.)
- # Businesses Open on Christmas (or any other holiday)
- Trick or Treat Hours and Festivities
- Best Lights Display in Our Town
- Don’t Miss These Fireworks Displays
- Learn More About Our Oldest Continuous Business in Town
- Must-do Activities for Families with Young Kids
- Make Your Summer the Best One Ever with These Tips
- How Our Town Got Its Nickname
- The Most Exciting History You’ll Ever Read About Our Town
- Bet You Didn’t Know Our Town Once __________
- Real-life Inspiration for Movies and Books Set in Our Town
- The Most Unusual Flavors of Ice Cream in Town
- Cool Off This Summer with These Favorites
- Get to Know ______ Our Resident ________
- Spotlight on Local Athletics, Science Fair Winners, etc.
- Best Love Stories (Make this a contest and call for entries)
- Residents’ Choice Best of ______(Another contest opportunity for you. Make sure local businesses contact their customers to “vote” for them on social media)
- # Killer Bike Trails Nearby
- Have You Ever Tried <insert food or drink>? Why You Need to and Where to Get It. (Feature places that offer the local specialty.)
- # Places to Take Dad on Father’s Day (Or others like mom, graduate, etc.)
- # Rainy Day Activities That Will Knock Your Socks Off
- Our Members Ring in on the Favorite Part of Living Here
- # of the Most Instagrammable Spots Around
- # of the Best Kept Secrets in Our Town
- Tips for How to Take Better Pictures (Include places to get the best shots and advice from members who know.)
If you’re not a pro on any of these topics or you don’t have time to research them, turn to member businesses for quotes or direction. They’ll likely enjoy lending their expertise and it’s a nice way to feature and promote them as thought leaders in the community. You can even create your own database of thought leaders similar to Help a Reporter Out (HARO).
- # Ways to Breathe New Life into Your Business
- # Things You Want to Do for Your Business Before the End of This Year
- Spring Cleaning for Your Business
- How to Use Humor in Business
- Basic Cyber Security Every Business Owner Needs to Know
- How to Rebrand Your Business
- The Basics of Exploring a New Market
- Marketing to Millennials
- Setting Goals and Actually Following Them
- # of the Most Effective Kinds of Social Media Posts
- Land More Customers With These Top Content Tips
- The Best Business Advice We Ever Received
Let them know what you’re up to and make your chamber blog a resource with these topics.
- Meet Our Newest (or any other superlative) Employee
- What You Need to Know About Our Legislative Agenda This Season (Follow this up with a spotlight post on each issue and why it’s important. Be explicit about how it affects local business.)
- # of Our Most Popular Benefits and Why They’re Awesome
- #1 Chamber Benefit You Need to Take Advantage of
- Why Your Grandparents Wouldn’t Approve of Our Chamber. (This is a click-bait title designed to highlight how you are a modern chamber and what you’re doing for today’s members that the old-timers didn’t.)
- # Chamber Changes You Need to Get Ready For
- How the Chamber Is Encouraging the Next Generation of Business Owners
- Why Chamber Membership Isn’t Worth the Money. (Before anyone flips out, this is a topic you want to rank for. If someone searches something similar, you want chamber content there not just detractors. So write this piece as a humorous piece along the lines of “You wouldn’t want a chamber membership if you hate getting new customers…”)
- The Complete Beginner’s Guide to Making the Most of Your Chamber Membership
- What a Chamber Membership Can Do For You That Other Networking Groups Can’t
There it is. A list of 53 chamber blog topics to get your website humming. Don’t let yourself feel the need to always post about serious chamber things. Talk about your community and the people in it. Let your blog speak as a resource for all things business and about the area. Finally, keep track of what your audience responds most to and do more of it. You can’t go wrong with content your audience loves.