It can be a challenge to get someone’s attention on social media if you are approaching them cold. But you have a an easy chamber connection opportunity if you follow this approach.
As a chamber with a well-established reputation in your community, you’re probably not approaching them ice cold but perhaps on a slightly warmer basis.
Here’s how to leverage that.
In order to remove the “chill” or warm up the connection, you should avail yourself of every possible way to get in front of them without interrupting them.
Maximize the Existing Chamber Connection
There’s a civic group in my town (not a chamber) that hosts an event twice a year. I’ve attended their summer and winter event for the past three years. And each year, even though they have my contact information including email, I have to go to their website to see when the exact date for the event is and contact them.
This organization must be extremely cocky in their ability to draw an audience because every year they rely on me to do the work and find out the details of their event.
People being who they are, and schedules being overbooked, this is not a safe practice for someone who wants my money for attending.
Yes, it’s true no one wants to be spammed.
However, if your chamber keeps track of event attendance and gathers emails with it, if someone attends an event (especially more than once) don’t hesitate to drop them an event invitation email. It makes people feel noticed and important and they are more apt to be in attendance. They are looking for that chamber connection.
This goes for members and nonmembers. Invite people via email, especially if they’ve attended before. Use your database. Send them an email thanking them for attending once they do. Some chamber management systems can send it automatically for you once the guest is checked-in at your event.
You never want to assume someone will return just because they’ve attended in the past. Sometimes schedules get busy and it slips their minds.
Use your database. These people have willingly provided you with their emails.
They’ve invited you to connect with them, so why aren’t you doing it?