Providing valuable content is essential to getting it shared. Shares are the key to getting your content out there and more people noticing you, seeing you as a valuable business resource. Then people return for your content again and again. That’s the enviable content cycle.
But it can be overwhelming at first, not knowing what to share and deciding what content your audience will find valuable.
Breaking your audience down into sub groups can help you identify valuable content more easily. One of these groups that probably looks to you as a resource, and is in need of assistance, are entrepreneurs, new small business owners, and people considering starting a business. They have a lot of questions and you can turn your knowledge into valuable content for them.
10 Valuable Topics for Small Business
New small business owners, or those thinking about making the leap, have a lot of questions. Here are some common questions you could easily create content around. Remember creating content doesn’t have to involve writing a blog post. You can record a video answer to the question, post a tip on social media, record an audio clip, or create an image or infographic. Better yet, do all of these options. Your audience will appreciate the variety.
- How do I start a business? What licensing is needed?
- Advice from a CPA to new business owners (guest post from a CPA member. This idea also works for lawyers, life coaches, and possibly psychiatrists. Get creative.)
- Inspirational “conquer your fears” post
- Work life balance
- The latest productivity tools to help you get your life back
- # things you need on your small business website
- # things designers (or visitors) hate about your website (another opportunity for a guest post. This one for a designer, marketing agency, or social media person)
- # things that are keeping you from the next stage of success
- You know it’s time to do your own thing when…
- How to select branding that doesn’t stink
These are only a few ideas to get you started. Don’t forget tips on social media for the new business owner and # ways to keep your family from hating you when you open a business. Have fun with it.
According to a Bentley University survey, 66% of Millennial respondents wanted to own their own business. Content like this might not be able to open the doors for them but it can give them some valuable information on the road to success.