You do an awful lot for your members. So much of that is behind the scenes. They don’t even realize it. But contrary to how many of us were raised, there is a time to blow your own horn. When it comes to influencing renewals, there are certain chamber member stats you need to be sharing.
First, adding chamber member stats into each renewal letter is a good idea but adding a visual component is a lot more easily digested. You can personalize a mini-infographic for each member upon renewal. But what exactly should you put in it for the greatest impression? Here are a few things to track:
- social media shares or referrals
- reviews shared
- retweets and likes
- member spotlight traffic or shares
- clicks on the member’s newsletter or website ads
- shares of images of the members
- physical and phone referrals of customers to their businesses
- questions about the business*
*On a side note, you want to keep track of how many questions you refer their way but don’t wait until renewal time to refer them. Refer them as they happen and then track those numbers to share at renewal time.
How to Track What You’re Sharing for Chamber Member Stats
The easiest way to keep track of these shares is through a member management system. Most have notes sections for each member as well as reminders and assignment features.
From a content perspective, streamline your operations by committing to a content calendar and track what you share when. Most scheduling software allows you to create your content in a .csv file that you can then upload to the scheduler. Tracking your content calendar in an Excel sheet will also help you sort and find content quickly.
Sharing the exposure you’re providing members can help them see how much of their social media traffic comes from you. You may even want to consider showing them how to track that sort of thing on Google Analytics. You might not always be a major referral source but many will appreciate the knowledge.
Must read for all Chamber Professionals...