Many industries are looking to attract more women to their ranks these days and business is no different. Topics of interest to women are very trendy and they attract a crowd. So it’s a no-brainer that chambers would be offering more programming geared towards women-business owners and employees.
However, this can also be difficult to navigate. As you uncover topics of interest to women in your community, you will need to decide if men will be invited as well. Most chambers target women in their marketing of these programs but do not prohibit men from attending. After all, an interesting topic is an interesting topic and we all struggle with things like work/life balance.
Still, there are topics that traditionally appeal to more women than men. Chamber pros shared the following topics that their audiences enjoyed.
10 Chamber Topics Women in Business Will Love
If you’re hosting a lunch and learn or seminar, these chamber topics will help you meet the needs of women in your business community.
- The power of self-care. The Dodgeville Area Chamber of Commerce used the topic of Empowerment through Self-Care. In that session, they shared the importance of how self-care connects everything in life: career, interactions, and one’s personal life.
- Work/life balance. This is something most people struggle with especially women who are often the primary caregivers of their family and might feel guilty for being away.
- Sharing their story. One chamber pro shared a session she attended and loved where female CEOs shared their stories of how they got to the C-suite.
- Taking risks. Many women shy away from risks. This seminar helps them try something new.
- Professional branding. We are each a brand these days whether we’re consciously constructing the brand or not.
- Think like an entrepreneur. Thinking like an entrepreneur can make you a valuable commodity in the workplace even if you work for someone else.
- Generations in the workplace. There are as many as 5 generations in the workplace currently. All are very different in their needs and the way they communicate. This type of seminar helps people understand and appreciate the differences.
- Negotiating. In a recent study from Glassdoor, 68% of female job candidates took the original salary offer without negotiating; while only 52% of men did. This may be one of the reasons for pay gap between genders.
- Serving on boards. Giving back through board service is not only a good volunteer opportunity, it’s a great way to further develop leadership skills and network.
- Networking. It’s still who you know and this topic can help women network more effectively.
Finally, these topics are only the beginning of appealing to niche groups for chamber memberships.
Many groups are embracing becoming a resource for women. Is it time your chamber does the same?