I’ve noticed a big increase in the amount of my tweets being favorited.
As a matter of fact, I seem to get more favorites now than I
do retweets. In the group of people I follow “favoriting” seems to be the new thing.
What’s up with that?
How Favorited Tweets are Being Used
For some, the favorited tweets section on your profile is like the space under your bed. You shove things under there that you want to look at, or sort out later, but you never do.
For others, it’s a much used tool. Here’s what I’m seeing in how people are using the gold star icon:
The most common use I see is a person/organization favoriting a tweet about themselves. This is a very effective way of keeping track of compliments. Used in the best way, you can create a list of online 140-character testimonials. When someone pays your chamber a compliment, favorite it. When a potential member wants to know what others are saying about you, tell them to check out your favorited tweets list. For this to work though, you can’t muddy the stream. You must use your favorites for one use, and one use only – compliments you’ve been given.
Some people take this to the extreme. Can someone please explain why my retweets of someone else’s content (the ones where I don’t even give a compliment to the content I merely regurgitate it) are being favorited? I am seeing a steep increase in this. It’s happening so frequently I’m wondering what I’m missing. I can only come up with two reasons – their ego is compelling them to keep a list of all the retweets they receive or they haven’t invested in worthwhile social media monitoring/listening platform.
Just to be clear, there are no compliments attached to the retweets. If that were the case, it would fall under the Referrals category.
People who don’t use ScoopIt!, Evernote or some other content saver/clipper, frequently favorite things they intend to get back to later. The tweet/content interests them but they don’t have time to read it, or follow-up on it, at the time of discovery. Favoriting is a promise to check it out later when you’re not so busy. I have 49 favorited tweets and most of them fall into this category.
Some people are strategic in favoriting tweets. They have a person/people they want to connect with so they favorite their tweets. This gets them noticed because it’s flattering to the favorited individual.
Finally, some people star things they just really like with no reason or strategy behind it.
No matter how you use favorites, the one weakness of the system is the inability to categorize them. If favorites could be tagged and organized, it would be more useful. I’ love to be able to save them to a “Compliments” or a “Must Read” list.
Until Twitter gives me these capabilities, I’ll just keep saving things into my favorites and forgetting about them.
Come to think of it, maybe I should demand my money back from Twitter. Oh wait…
Guest post by Christina Green
Image via Flickr by JD Hancock