Is your site designed to turn your chamber website visitors into members? Or is it just turning them away?
Most businesses aren’t going to come to your chamber website cold and immediately decide to join just because of a stock image on your homepage.
There are features to incorporate into your chamber website that will make them more open to joining, or at least more interested in getting to know you better.
4 Ways to Convert More Chamber Website Visitors into Members
All of these items contribute to increased conversions and more members but they are not singly going to improve membership.
You also need an overall website user experience that includes good quality content that is helpful for your ideal audience.
Join Now Button
Just because you have a button doesn’t mean they’ll join, but they certainly CAN’T join if you don’t have one. Joining is an emotional decision and you need to help them make it when they are in the “mood.” If not, you may lose out on an opportunity.
In addition to the button, make the process as easy as possible. There’s no rule saying you need to grab ever piece of data necessary for membership at one time. Don’t turn them off with an endless application. Get what you need, get payment, and call them in the morning to welcome them and finish up the process.
Good, Intuitive Navigation
Some designers will tell you the less tabs the better, but if someone can’t find what they’re looking for quickly, they’ll “X” out of your site. Work with a professional on your menu structure or read up about best practices. It’s more important than you think.
Draw the visitors in to spend more time on page by using captivating images of your town, your chamber, and people working together. Make sure you own the copyrights on the images (or you’ve secured permission to use them) and get media releases for anyone in your pictures.
The easiest way to do this is to incorporate it in their membership application. If you choose to use this approach, keep a file on those who refused, and make sure they are not in any of your photos.
Social Media Buttons
If you use social media, let people know. A common spot for the icons is the top right or bottom of the page. Ideally, the icons should lead to your profile page in another window. You don’t want someone getting diverted to your Facebook page, then jumping over to their notifications from there, and suddenly, they’re gone.
These are only a couple of things that help people get to know you better. While these items can be implemented quickly to increase your visitor’s interest, you still need good content. Being a resource is very important and you’ll want a way to move them down the membership sales funnel.
Make sure YOUR website is the best it can be with our huge checklist and tips article: “Chamber Website Design Best Practices: The Ultimate Guide”