If you saw the infographic Jason E. Camis shared on our Chamber Professionals Group on Facebook, you saw the extraordinary growth in home-based businesses, which provide a new job every 11 seconds.
Here’s my take on the change in how people are working:
Home-based businesses are an important segment of the business community today and getting more important all the time.
I’ve been reading a lot of material about economic development (and specifically the job impacting generational issues that are upon us) and it turns out these home-based businesses are really taking off and becoming a major part of some community’s economic landscape.
These home-based businesses can serve people all over the world and, yet, are practically invisible. They are turning into a very important source of primary jobs in your community.
Why Reach Out To Home-Based Businesses?
You probably have hundreds, if not thousands, of people in your community who are running businesses out of their homes. These entrepreneurs are perfectly suited to be chamber members. Why? They have the same interests other businesses do.
While they might not be terribly interested in local politics (unless you’re involved with issues affecting the Internet and online sales, such as taxation), they are a good fit for your chamber because they care about amenities for themselves and their children. Your community is their home.
They may need business training and networking opportunities. They may be supporters of things that improve the quality of life in your community or help your community to stand out. They could aid in your efforts in supporting the schools. So please…
Do Not Ignore the Home-Based Businesses in your Community
My big point – this is a massive, massive multi-billion dollar market and it is an opportunity for chambers that is not to be ignored, especially with Gen Y continuing to enter the job market. These young folks are entrepreneurial and will be proponents of non-traditional work options. If you don’t serve them, someone else will.