Chamber Pros Insider Tip #150
How’s your week going? Do you have plans for the weekend yet?
Tonight, we are going to the Taste of South Lake event, courtesy of the South Lake Chamber.
#Excited #YummyFood #BusinessExpo
On to today’s Chamber tip
Telling your chamber’s story through social media isn’t a one-time event. It isn’t done through a single post.
The story is told over time.
Your posts show what you value. They tell what you find important.
They share who you are without you having to come out and say it directly.
Check out this post from the St. Tammany West Chamber…
18 likes, 9 comments, and a share.
Through this post the chamber told the viewers that the chamber values (and is associated with) companies who give back to the community.
The chamber highlighted 6 happy tuba players and named each one. That took extra work. So did taking the photo.
The chamber thanked the company that donated these tubas, Seat-Tite. Look how they phrased it, “We appreciate your membership and help in the community Seat-Tite!”
They named the company owners. That probably didn’t go unnoticed or unappreciated.
People who strike it big are often made to feel uncomfortable in their communities for their success. The chamber should be there for them, letting them know they are appreciated and respected.
Today’s Insider Tip: You know, business people get beat up on a lot. Who is out there noticing the good that they do? Let it be your chamber. Tell the stories of how your local businesses are giving back and making the community a better place. By telling their story, you tell your own.
Do you do this? Please join in the discussion on this topic.