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Chambers, Tell Your Member’s Story (and You Will Tell Your Own)

Chamber Pros Insider Tip #150

Happy Thursday.

How’s your week going? Do you have plans for the weekend yet?

Tonight, we are going to the Taste of South Lake event, courtesy of the South Lake Chamber.

#Excited #YummyFood #BusinessExpo

On to today’s Chamber tip

Telling your chamber’s story through social media isn’t a one-time event. It isn’t done through a single post.

The story is told over time.

Your posts show what you value. They tell what you find important.

They share who you are without you having to come out and say it directly.

Check out this post from the St. Tammany West Chamber…

18 likes, 9 comments, and a share.

Through this post the chamber told the viewers that the chamber values (and is associated with) companies who give back to the community.

The chamber highlighted 6 happy tuba players and named each one. That took extra work. So did taking the photo.

The chamber thanked the company that donated these tubas, Seat-Tite. Look how they phrased it, “We appreciate your membership and help in the community Seat-Tite!”

They named the company owners. That probably didn’t go unnoticed or unappreciated.

People who strike it big are often made to feel uncomfortable in their communities for their success. The chamber should be there for them, letting them know they are appreciated and respected.

Today’s Insider Tip: You know, business people get beat up on a lot. Who is out there noticing the good that they do? Let it be your chamber. Tell the stories of how your local businesses are giving back and making the community a better place. By telling their story, you tell your own.

Do you do this? Please join in the discussion on this topic.

Thanks,

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Frank Kenny is a successful entrepreneur, chamber member, chamber board member, chamber board of directors chair, and chamber President/CEO. He now coaches chamber professionals, consults with chambers, trains staff and members, and speaks professionally. He helps Chambers and Chamber Professionals reach their goals. See full bio.

Christina R. Green teaches chambers, associations and small businesses how to connect through content. Her articles have appeared in the Midwest Society of Association Executives’ Magazine, NTEN.org, AssociationTech, and Socialfish. She is a regular guest blogger on this site and Event Managers Blog. Christina is just your average bookish writer on a quest to bring great storytelling to organizations everywhere.Visit her site or connect with her on Twitter @christinagsmith.
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