Have you looked at your membership data? Have you analyzed your most loyal chamber members to see what activities and demographics they have in common? If you have, then you know what makes chamber members more likely to be successful. These are early indicators that can help you recognize your ideal chamber member. But can you make people become your ideal chamber member? If they fit the demographic, for instance, can you work with them on creating habits involving chamber activity that would help them get more value out of membership?
A lot of businesses are moving in this direction.
Creating Habits Like Headspace
For instance, the people at the app Headspace, which is a guided-meditation app understand that meditation is one of those things you have to commit to in order to be successful. The longer the stretch of consecutive days they’ve used the app, the more they will continue to do so. Many people try it and then give up because they don’t make it a habit.
So Headspace incentivizes them to create a habit of uninterrupted, daily use.
They do this by offering a discount on their paid version after so many days. They don’t try to sell the paid version on day one. They entice you to build a habit and then approach with a discount. Thus giving you reason to get more invested.
You can use this same approach at the chamber.
If you discovered your most loyal members come to events, for instance, think of ways you can entice people into making event attendance a habit. How can you encourage them to keep doing it on a regular basis?
Headspace also tells users how many days of consecutive usage they’ve achieved. This is a simple aspect of gamification. Pointing out that your member hasn’t missed a particular activity may also encourage them to continue.
Even if you find these sorts of methods won’t work for the chamber, you can pass them along to your member businesses. Many app companies are using these to increase adoption and your members might find a practical application for them too.
Must read for all Chamber Professionals...