Video is hot. That’s not going to change. People love to watch it and often make comments based on what they see. That makes video one of the top engagement tools for making up for the decline in Facebook reach. But how do you use it effectively and what will get your audience involved? Here are a few creative chamber ideas for embracing live video.
Creative Chamber Ideas for Livestreaming
If you’re like me, the first thing you need to do is get over your fear of being on camera. Sharing your life (and your work) is a critical way to connect with a busy, distracted audience. From an audience perspective, video is similar to face-to-face in that they can see you and, if you’re using livestreaming, interact with you. This is an invaluable way to build connections.
- Answer a commonly asked chamber question.
- Give a tour of your office.
- Go live at an event.
- Act like Publisher’s Clearinghouse and drop in on a member with a nice treat.
- Interview a member, city official, staff member, or anyone of interest to your audience.
- Ask a “Joe or Jane” on the street question like “What do you love about our town?” Feature them on your website.
- Give a weather report if you’re experiencing extreme weather.
- Give a plant update (ideal if your town is known for something blooming like cherry blossoms, tulips, pick-your-own, etc.)
- Do a beach or ski conditions report.
- Livestream a grand opening or anniversary celebration.
- Take a tour of downtown.
- Visit a new business.
- Let members show off what they do best, such as a demo by a local chef.
- Do a business book review or share your business book list video.
- Use it for training.
- Broadcast from behind the scenes as you get ready (personally or professionally) for a big event.
- Unbox your new swag. Make people guess what it is.
- Film a member testimonial.
- Livestream the end of an event getting everyone’s feedback as they leave.
Video is extremely engaging and livestreaming is a way of bringing transparency to it. All it requires is a smartphone and Facebook (or other app like YouTube to broadcast from).
The biggest obstacle to making the move to video is starting to think in terms of video and audience consumption. For many of us, it doesn’t come as naturally as it does for those of the YouTube generation. Still, with a little thought and creativity you can make videos your audience will love.