Have you ever looked at the clock while you’re on a social network, shocked by the amount of time that has gone by? It’s unbelievable how quickly you can lose time by just clicking on one thing and then the other. Even when you’re “doing” chamber social media you still can get lost by hundreds of distractions.
The best way to combat this is to create a daily to-do list. But what should be on it? Here are a few ideas.
Daily Chamber Social Media To-Do List
To make the most of your time, you need to plot out a strategy. Think of what you’re trying to achieve and map out a course of action. Let’s assume you want to increase interaction among your constituents, for instance. Here’s a good start to creating a daily list.
- Post great content to all of the social media platforms your ideal members are on. Post 7 days a week at various times. Figure out what times get the most shares and interaction and set your posts to post at those times.
- Skim members’ posts. Retweet and comment as appropriate. Shoot for at least 5 RTs or comments a day.
- Listen for mentions of your chamber or area. Be helpful whenever possible.
- Using the listening you did on the area, forward any mentions you hear of people needing things to members who can help. For instance, if someone is searching for recommendations for a CPA in your town, send a heads up to your CPA members.
- Thank someone for something every day. People do business with those they know, like, and trust. This is a good way to establish it.
- Tag someone in your posts (but only if they legitimately should be tagged. Don’t tag people just to get their attention. Use tagging for when they are involved.)
- Use your listening data to come up with blog post topics as well. If someone is talking about it, they’re interested in it.
Your daily chamber social media to-do list should be predicated on your goals for social media. If you want to increase interactions, being generous is always a good place to start. Notice that a lot of these activities take but a few minutes and they overlap. For instance, when you’re listening you are listening for your chamber, members, and area. But that activity is done simultaneously. You’re already out there. Why not pass on the gems you’re finding? Your members will be appreciative and feel like you are exceptionally social, which provides additional value for them and you.
A must read for all Chamber Professionals...