Maybe you’re like me and you hate to use emojis. If you are, we’re in the minority. Emojis are not only wildly popular, they are also very successful in getting attention.
If you’re doing social media for business and recruitment at your chamber, you should be using emojis (even if it pains me to write this). They help you inject emotion into text or build solidarity. By adding emojis you’re telling your audience, “We get you and we feel the same way.” Emojis are the head nod and eye contact of the virtual world. Just as you would give people those physical representations of following what they’re saying, emojis do this for social media posts.
They’re anything but boring and they make people laugh. Emojis are a language onto themselves.
Interesting Facts and Statistics about Emojis
- Two words: emoji tracker. This site shows you real-time use of emojis on Twitter. The numbers fly by so fast there’s an epilepsy warning on it. No, I’m not trying to be funny at the cost of someone’s health. I am absolutely serious.
- Emoji was added to the Oxford Dictionary back in 2013. The Oxford people don’t take language lightly so I’m going to guess they believe emojis are here to stay.
- The most popular emoji throughout most of the world is the face with tears of joy. Although in France, it’s the heart.
- The hot dog emoji almost didn’t make the cut. It’s hard to believe there is a “cut” but apparently the emoji powers that be couldn’t come to a consensus about what condiment should be on the dog. Still, the hot dog and the nose should probably be used at your own risk particularly if your audience is in need of reading glasses.
- You probably want to stay away from the chocolate ice cream cone too. Let’s just say in the early days of emoji creation they reused some design elements.
- Emoticons and emojis are not the same. This is an emoticon: : ) , while below is an emoji. (See what I mean about #5?)
- The French are emoji “power users” including them in about 20% of their texts. In the U.S. we only use them in about 9%, according to a recent study conducted by the University of Michigan.
- Emojis were used by 92% of the population (back in 2015), according to Emogi’s Emoji Report.
- There are 1,085 officially recognized emojis (as of 7/16).
- Emojis are most popular with the 25-29 crowd. Surprised?
A must read for all Chamber Professionals...