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Do You Have a Chamber Priority Document?

On the Chamber of Commerce Professionals Group on Facebook, the Murray-Calloway County Chamber of Commerce shared a document that is extremely effective. They took their strategic initiatives for the next three years and created a visual representation of them that is good-looking enough to hang in an office.

a chaber priority document makes objectives clear to everyone
Do You Have a Chamber Priority Document?

Benefits of Creating a Strategic Initiatives or Priorities Poster

Like our mission statement, strategic initiatives or priorities often get lost in the shuffle of day-to-day business. If you stop and ask staff what they are, they often have that game-show contestant look of “I knew this yesterday.” That’s because frequently they are written in a language we don’t speak (aka formal corporate talk) and while we’re doing the work every day, the words behind what we’re doing get lost. We know the spirit but not the letter of the mission, so to speak.How do you present your chamber's strategic plan?

This chamber remedied that situation.

They broke their priorities into three focuses (or foci, if you’d prefer) — business, members, and community, in addition to excellence in chamber management. Under each they included a definition of success or how they would go about improving in that area.

They also listed the expected trends and influences of what they saw for the next three years. Things they included were hot topics like:

  • millennials in the workforce
  • the roles of changing communication and technologies (like customization and mobile)
  • evolving into problem solvers
  • creating “place making” opportunities

While the conversations held around this document were probably very complex and time-consuming, the document is incredibly easy to understand and digest. Their priorities of what it is they want to focus on over the next three years are very clear to anyone who reads it. It’s also laid out in an attractive presentation. Best of all, the transparency behind their priorities not only tells the staff, members, and greater community what they will accomplish, it also holds them responsible for it because of the clear way in which it was shared.

 

By Christina Green

Image credit: Murray-Calloway County Chamber of Commerce

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Frank Kenny is a successful entrepreneur, chamber member, chamber board member, chamber board of directors chair, and chamber President/CEO. He now coaches chamber professionals, consults with chambers, trains staff and members, and speaks professionally. He helps Chambers and Chamber Professionals reach their goals. See full bio.

Christina R. Green teaches chambers, associations and small businesses how to connect through content. Her articles have appeared in the Midwest Society of Association Executives’ Magazine, NTEN.org, AssociationTech, and Socialfish. She is a regular guest blogger on this site and Event Managers Blog. Christina is just your average bookish writer on a quest to bring great storytelling to organizations everywhere.Visit her site or connect with her on Twitter @christinagsmith.
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