There’s a lot of talk these days about starting a group on Facebook. Most of that is coming from Facebook’s recent announcement that it’s putting friends and family first in newsfeeds. But let’s be honest. This has been the intention from the moment they created ads. They’ve been moving us that way for a while.
Some social media gurus have suggested the way to get around it is by creating a Facebook group. Facebook itself has suggested (with a pop-up) to many page admins that they start groups.
This is an option.
But there are many things you need to know before you go this route. There’s a lot of work involved in a group (and multiple chamber Facebook pages) and it’s not a perfect fit for everyone.
You Should Start a Chamber Facebook Group If…
- You have the time to cultivate it. There is a lot more time involved in a group than just posting and commenting. You will need to approve people, kick them out (if it’s a members-only group), start conversations/topics, and maintain a productive and growth-oriented atmosphere.
- You have multiple admins. This is not a one-person show. There’s a lot of time spent in managing a group and many hands make for light work.
- There’s a reason behind it. You should give some thought as to what you want your group to do. Is it a leads group? Is it a place to talk about the things affecting your area? You have to give some value to people who are part of your group or there won’t be a reason to join. You should create some exclusivity either through deals or more in-depth resources than what they could get elsewhere.
- You’re going to market it. Just because it exists doesn’t mean people will join. They have to learn about it and you need to market its value.
- You want to. This is not some tactic you choose to do because Facebook is yet again claiming to end the “free lunch” for businesses. This is something you have to be committed to.
Should you create a Chamber Facebook group?
Think about the groups you belong to personally. Can you name all of them? Which ones come to mind first? The ones that give you value, of course. Those are the ones you need to emulate.
Most of the people reading this probably belong to the Chamber of Commerce Professionals group. Why is that? What value does it give? It connects chamber pros to one another and allows them to bounce ideas off of the community. It provides a service/connection that can’t be found elsewhere. That’s why it has over 6,000 members.
If you’re going to start a chamber Facebook group, you need to do the same for your members. You need to give them something only you can provide.