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Don’t Make This Chamber Mistake

Maslow theorized in his 1943 paper “A Theory of Human Motivation”, and I agree, that people crave attention and a sense of belonging.

People need to know, and they need the world to know, that they are part of something bigger than themselves.

They need something that validates them. Something that they can point to, especially publicly, and say, “Yes, I am part of that group. I fit in there nicely. They like me, I like them.”

That urge to belong is one reason why chambers thrived so much for so long. Even if a member didn’t get a direct ROI, per se, they at least felt they were part of a group they were proud of, so they stayed a member.

I am a business person. I am a chamber member. I belong.

Social Media Marketing for Chambers

Today, that same small business person can join, sometimes for free and with a simple click of a button, a wide variety of online groups that fulfill this same need.

The edge for chambers is our visibility and position in the community.

We have the brand, we have the connections, we have the influence.

To maintain that edge, we must leverage those attributes and the reach of social media. 

But here is a word of caution. Here is where chamber’s are making a mistake.

Our focus on social media can’t be inward, screaming “look at us, we are the chamber, here is what we are doing.”

It needs to be outward, saying, “Look at them, they are the chamber.”

The spotlight needs to be on the members, not the chamber.

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Frank Kenny is a successful entrepreneur, chamber member, chamber board member, chamber board of directors chair, and chamber President/CEO. He now coaches chamber professionals, consults with chambers, trains staff and members, and speaks professionally. He helps Chambers and Chamber Professionals reach their goals. See full bio.

Christina R. Green teaches chambers, associations and small businesses how to connect through content. Her articles have appeared in the Midwest Society of Association Executives’ Magazine, NTEN.org, AssociationTech, and Socialfish. She is a regular guest blogger on this site and Event Managers Blog. Christina is just your average bookish writer on a quest to bring great storytelling to organizations everywhere.Visit her site or connect with her on Twitter @christinagsmith.
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