If you’re struggling with your chamber blog you may be lamenting the time you spend versus the return. It’s time to get more traffic to your blog so more people will know how valuable the chamber can be to members and non-members alike. Here are a few ideas to help you increase traffic and get more views.
Increase Chamber Blog Traffic with These 15 Easy Tips
While a huge audience isn’t a top goal for a chamber whose concentration is mainly local, building a following that interacts with you is essential to getting seen on social media these days. It also increases your organic rankings on Google, which helps people find you easier.
And that’s not a bad thing.
The following tips will help you get more views without adding that much time to your posts. Many of these steps can be automated for even greater efficiency.
- Spend time on your headline. It’s one of the deciding factors in a reader clicking through.
- Write about things your audience cares about and try finding a unique angle on the topic.
- Use sponsored posts on social media.
- Share in relevant groups.
- Share additional insights on Medium and LinkedIn and link back to your original post.
- Place a synopsis of your posts in your newsletter. Don’t post the whole blog.
- Post a blog pic on Pinterest or Instagram. Those sites aren’t just for pics. People will often see blog pics and click through to a topic of interest.
- Make sure you’re optimizing your posts for things people would use to search for the chamber or solutions you provide.
- Ensure your site is optimized for mobile and that the speed is good. Google won’t rank you highly otherwise.
- Comment on other (members’ or community) blogs and share other’s content. They’ll likely do the same for you when they see you doing that.
- Link to outside posts.
- Suggest additional reading on your blog.
- Use hooks in your opening and craft meta descriptions/snippets that make people want to read more.
- Post your blog on social media with a picture. They get more click-thrus.
- Consider writing meatier posts less often. Consistency is still important but writing 1-2 one-stop-shop kind of posts on a topic may be more appealing to your audience than shorter, daily posts. It all depends on your audience but Google likes longer posts. Still, you don’t want to change a format your audience enjoys.
I can give you ideas all day about how to get more blog readers but what it comes down to is creating something of value for your audience. You want them to see your chamber blog as a resource that they seek out. Posting content just to get words on your site won’t do this.
In conclusion, figure out what they’re struggling with and how you can help. That’s the only “tip” you really need.
Must read for all Chamber Professionals...