Email and drip marketing can be very powerful when it comes to staying on top of someone’s mind. When a resource or offer is given at the right time, the recipient often jumps at it.
offered at the wrong time or being “too present” in someone’s inbox means your communications can be ignored and deleted.
get someone on a really bad day and they mark you as the dreaded spam.
So, how often is too often? And what should you be emailing about?
A few chamber pros share their wisdom below:
Email Ideas for Chamber Communication from Chamber Pros
- A Monday morning event email, which spans several weeks so people can plan.
- A Wednesday message from the CEO on an issue of importance to the community.
- Individual “save the dates” emails are also sent as necessary.
- A Monday Morning Memo which contains anything important coming up for the Chamber like events, important dates, RSVPs, etc.
- A Wednesday “News You Can Use” that consists of member-given info to share. The chamber limits it to no more than six members a week, a few sentences each.
- Occasional emails pertaining to specific upcoming events.
Limits their email communications to once a week and sends only their “week at a glance” emails that include all pertinent chamber information on events and more.
Several chamber professionals admitted to dropping their email communications down to just once a week in the form of a newsletter, which contains not only all the pertinent event information coming up but also an article or two of interest, as well as member promotions and offers. Some also provide legislative updates.
For the chambers that mentioned decreasing emails to once a week, they also shared that their open rates are higher.
And this is what it comes down to…
There’s no magic number for send frequency. You need to do what your members (or potential members) respond to. Timing’s not the only thing to think about though. If you’re not giving them meaningful and valuable content, they won’t open them. Here are a few suggestions for chamber emails.
Want to tell the chamber pros about your emails and send frequency or hear more about what others are doing? Join the conversation here.