One of the reasons people don’t renew is because they’re not using their member benefits to their fullest. They simply don’t know what the chamber can do for them but getting them to attend a “Chamber 101” class, after years of membership is difficult to do.
That’s why one of the members of the Chamber of Commerce Professionals Group on Facebook asked:
I’m trying to come up with a new name for our Chamber orientation. Currently we call it Chamber 101. I want to get away from the feel of being for only newbies and encourage long time members to attend and learn about taking advantage of the membership better.
The chambers in the group had many suggestions on how to entice long-term members to this sort of informational session.
Ideas for Informational Sessions on Member Benefits
If your member benefits sessions are hosted by the president or ED, members won’t see it as something for new chamber members only.
Try a Theme
The McPherson Chamber of Commerce suggested giving it a fun name like “Give your Membership a Workout” and use an exercise theme to get members motivated about doing something where they will see big changes in their business.
Many organizations use the idea of “Chamber U.” One took it further and used a university numbering scale to rate all of its courses. Some seminars are 200s, more advanced session are labeled as 300 level courses, etc.
Provide a Solution
The Cedar Rapids Metro Chamber calls their program “Unlocking your Membership.” This name works because it suggests that they will tell you how to unlock a puzzle for added benefit. Who doesn’t like to unlock a secret treasure? It brings an air of fun and importance to the information contained inside. There are also some interesting ways to play with this theme and incorporate puzzles and games.
How do you ensure your existing members know how valuable their chamber membership is? Join this popular conversation here.
Guest post by Christina Green
Image credit: Norma Davey