Two days ago I clicked on a sponsored post to like a site about marketing. Granted I “like” quite a few sites on Facebook, easily over 100. Most of them are local.
They paid Facebook to get in front of me and I took the bait.
I’ve seen nothing from them.
At first I was ready to blame Facebook and their crazy algorithm and lack of ability to decide what is valuable to me. So I went out onto their page. After all, it had looked like content I was interested in. Normally I wouldn’t have done this but I was curious about the group and I had just seen another Facebook ad from them.
And there it was.
A page they had paid to get me to like. A page that had targeted me specifically because of my involvement in marketing and interest in marketing topics. Sitting there. The last post to it was 4 days ago.
No wonder I hadn’t seen anything from them. They hadn’t posted.
They spent the money to run a Facebook ad campaign had at least one conversion from it, one person interested, and they hadn’t posted anything new.
Why You Must Post to Facebook During Your Chamber Ad Campaign
Most people won’t go and visit your page after they like it. They trust Facebook will deliver the content. While that’s up for debate — it’s always good measure to encourage people to “tell” Facebook they want to see your content — they should at least see some of your posts, especially at first so Facebook can gauge your interest.
The one thing you don’t want to do is target an audience for your Facebook chamber ad campaign, particularly if your campaign is to like your page, and then go days without publishing to it. You want to get people excited about your chamber page, not wondering where you’ve been.